Senior Product Marketing Manager, GTM

At Cleo, we’re not just building another fintech app. We’re embarking on a mission to fundamentally change humanity’s relationship with money. Imagine a world where everyone, regardless of background or income, has access to a hyper-intelligent financial advisor in their pocket. That’s the future we’re creating. Cleo is a rare success story: a profitable, fast‑growing unicorn with over $300 million in ARR and growing over 2x year‑over‑year. This isn’t just a job; it’s a chance to join a team of brilliant, driven individuals who are passionate about making a real difference. We have an exceptionally high bar for talent, seeking individuals who are not only at the top of their field but also embody our culture of collaboration and positive impact. If you’re driven by complex challenges that push your expertise, the chance to shape something truly transformative, and the potential to share in Cleo’s success as we scale, while growing alongside a company that’s scaling fast, this might be your perfect fit.

About The Role

We’re looking for a highly creative, technically fluent Senior Product Marketing Manager to own our weekly Product & Tech announcements.

This role sits comfortably between Product, Engineering and Creative — someone who understands how complex technology actually works, but knows how to turn it into simple, sharp, high-quality storytelling.

You’ll be responsible for making our product momentum visible every week: translating new features, AI capabilities, technical improvements, experiments, and launches into compelling announcements that show the pace, quality, and ambition of what we’re building.

You’ll need strong product or integrated marketing fundamentals, excellent creative judgment, and enough technical depth to earn trust with engineers while pushing the work to be clearer, bolder, and more commercially valuable.

We’re hiring in the US East Coast hours and London.

Key Responsibilities

Own our weekly Product & Tech announcement engine

• Lead the strategy, planning, and execution of our always‑on product announcement cadence, making sure every week’s updates are clear, compelling, and aligned to our broader company, product, and brand narrative.
• Partner closely with Product and Engineering to understand what’s shipping, why it matters, how it works, and how it strengthens our market position.
• Build repeatable systems for identifying, prioritizing, packaging, and launching weekly announcements across the right external and internal channels.
• Turn raw product and technical inputs into polished launch narratives, creative briefs, messaging, FAQs, and channel‑ready assets.
• Balance speed and quality: you can move quickly without letting the work become generic, sloppy, or overly technical.
• Anticipate blockers before they become problems, escalating when needed and making pragmatic trade‑offs to protect quality and momentum.

Translate complex technology into high‑quality storytelling

• Lead creative development for weekly announcements, from idea to execution, in partnership with Brand, Design, Content, and Social.
• Bring strong instincts for what makes an announcement feel fresh, ownable, and worth paying attention to. Know when a product update needs a simple, elegant explanation and when it deserves a bigger creative swing.
• Shape briefs that give creative teams the strategy, insight, tension, and clarity they need to do their best work.
• Be hands‑on with the creative team — whether that means writing the first draft, creating the storyboard, reframing the angle, or helping teams land the final execution.

What We’re Looking For

• 4+ years of product marketing, integrated marketing, or launch marketing experience in fast‑paced, high‑growth tech environments.
• AI or deep‑tech fluency. You can understand complex systems, ask smart questions, and translate technical concepts into simple, compelling value without losing accuracy. You’re comfortable working closely with Product and Engineering.
• Creative excellence. You have strong creative judgment, a sharp aesthetic eye, and a high bar for craft across copy, design, motion, social, and content. You know how to turn a product update into work that feels clear, distinctive, and worth paying attention to.
• Strong execution and ownership. You’re highly organized, proactive, and reliable. You can manage multiple moving pieces, keep track of the details, chase inputs, spot risks early, and make sure nothing falls through the cracks.
• Comfort with ambiguity. You can create clarity in fast‑moving environments, make smart trade‑offs, and keep momentum high without waiting for perfect information.
• Bias toward action and impact. You move quickly, care about outcomes, and know how to balance speed, quality, and commercial value.
• US or UK market experience is required.

What Do You Get for All Your Hard Work?

• A competitive compensation package (base + equity) with bi‑annual reviews, aligned to our quarterly OKR planning cycles.
• Work at one of the fastest‑growing tech startups, backed by top VC firms, Balderton & EQT Ventures.
• A clear progression plan. We want you to keep growing. That means trying new things, leading others, challenging the status quo and owning your impact. Always with our complete support.
• Flexibility. We can’t fight for the world’s financial health if we’re not healthy ourselves. We work with everyone to make sure they have the balance they need to do their best work.
• Work where you work best. We’re a globally distributed team. If you live in London we have a hybrid approach, we’d love you to spend one day a week or more in our beautiful office. If you’re outside of London, we’ll encourage you to spend a couple of days with us a few times per year. And we’ll cover your travel costs, naturally.

Other Benefits

• Company‑wide performance reviews every 6 months, generous pay increases for high‑performing team members.
• Equity top‑ups for team members getting promoted.
• 25 days annual leave a year + public holidays (plus an additional day for every year you spend at Cleo, up to 30 days).
• 6% employer‑matched pension in the UK.
• Private Medical Insurance via Vitality, dental cover, and life assurance.
• Enhanced parental leave.
• 1 month paid sabbatical after 4 years at Cleo.
• Regular socials and activities, online and in‑person.
• We’ll pay for your OpenAI subscription.
• Online mental health support via Spill Workplace.
• Nursery Scheme.
• And many more!

Welcoming Everyone!

We strongly encourage applications from people of colour, the LGBTQ+ community, people with disabilities, neurodivergent people, parents, carers, and people from lower socio‑economic backgrounds.

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