Assistant Store Manager

About the Role

We’re looking for an Assistant Store Manager with natural people-focused skills – someone passionate, curious, customer‑obsessed, and of course a chocolate lover – to support the Store Manager and team to drive profitable sales and an excellent customer experience in‑store.

Responsibilities

• Hold overall accountability for managing the store in the absence of the Store Manager, ensuring profitable sales and meeting KPIs.
• Complete all operational tasks, including Health and Safety and HR processes and procedures.
• Collaborate closely with the Store Manager, working together towards a shared vision for Hotel Chocolat.
• Drive KPIs and performance in store, motivating the team to achieve targets and deliver a premium shopping experience to every customer every day.
• Share brand knowledge as a brand ambassador, training, supporting and coaching the team to ensure best‑in‑class service.
• Build and maintain excellent relationships with customers and stakeholders, using an infectious communication style.

Qualifications

• Current or prior experience in hospitality, a café environment, or a premium high‑street retailer delivering an excellent customer experience.
• Understanding of P&L responsibility and commercial awareness to support business decisions.
• Strong communication skills with the ability to flex communication style as needed.
• Ability to work autonomously and collaboratively, with effective teamwork.
• Effective decision‑making and problem‑solving skills.
• Reliable, with effective time‑keeping and organisational skills.
• Goal‑oriented mindset, demonstrating continuous improvement and personal drive.
• IT literacy with a good understanding of Microsoft Excel, Word and Outlook.

Benefits

• Competitive salary.
• Incentives based on performance.
• 50% unlimited staff discount.
• 70% discount off a stay in our Hotel in St Lucia.
• Opportunity for personal development and real career progression within an innovative and expanding company.

Hotel Chocolat is an equal opportunity employer.

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