We are excited to be recruiting for a Senior Marketing Manager – Resident Shows and Brand.
Reporting to the Head of Audience Development, this role will deliver the marketing for the LW Theatres brand and our resident shows, with high-impact campaigns that build audiences, drive ticket sales and revenue, and amplify the brand through commercial and partnership marketing.
The Senior Marketing Manager will lead end-to-end campaign strategy and positioning, aligning venues and stakeholders to deliver seamless, joined-up activity.
What you’ll be doing…
- Drive commercial and brand objectives, optimise targeting, creative, and campaign reporting for ticket sales and audience growth.
- Define and implement LW Theatres’ brand objectives and strategies for amplification.
- Lead campaign strategy, planning, and delivery, ensuring alignment with commercial objectives.
- Manage LW Theatres venue client relationships (producers and partners) as the main point of contact for marketing resident shows.
- Line‑manage and develop the Marketing Executive providing coaching, prioritisation, and clear direction.
- Coordinate digital, partnerships, media and creative to deliver integrated campaigns including management of in‑venue marketing assets.
- Oversee measurement and reporting for internal and client stakeholders; interrogate results and turn into actions.
- Manage budgets and billing, with proactive forecasting and insight‑led optimisation.
- Lead organic social planning and community management with support from the Marketing Executive; own requirements for commercial/partnership marketing while working closely with the Digital Platforms Manager.
- Lead B2B implementation, including groups marketing, in collaboration with LW Tickets activity.
Key KPIs for the role include
- Ticket sales and revenue performance.
- Campaign reach, awareness, and audience growth.
- Client satisfaction and retention.
- Brand engagement across key channels.
- Campaign ROI and budget efficiency.
What we need from you…
- Previous experience in a senior marketing role, ideally within live entertainment, ticketed events, arts, culture, hospitality or similarly fast‑paced consumer‑facing sectors.
- A strong track record of leading integrated campaigns that deliver measurable commercial results, alongside experience managing stakeholder and client relationships, budgets, reporting and cross‑functional delivery.
- A background in brand marketing, audience growth and campaign planning is highly desirable, as is previous line management or mentoring experience.
- Confident using insight and performance data to deliver strategy, optimise activity and communicate recommendations clearly to both internal teams and external partners.
Salary: To be discussed on application. Please advise salary expectations.
Deadline for applications: 3rd June 2026
Diversity & Inclusion
At LW Theatres, we pride ourselves on being a family of individuals and actively welcome applicants from all backgrounds – it’s one of our core values and we believe celebrating our differences is key to success.
At the heart of our Company is a culture of inclusion where everyone feels seen and heard and can be themselves at work. Regardless of your background, all we ask is that you have the skills and experience required and the desire to succeed. In return, we pledge to ensure that our selection process is both transparent and fair.
We are also open to discussing opportunities to work flexibly.
This role may close early if a sufficient number of applications are received.
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