TikTok Shop – Acquisition and Incubation Manager

Roles & Responsibilities

About the team: TikTok Shop is an e-commerce platform fully integrated into TikTok.

• Dual-Engine Merchant Acquisition: Drive the end-to-end recruitment and onboarding of high-quality merchants. This includes sourcing and scouting merchants across EU and new market local merchants.
• Multi-Market GMV Driving & Campaign Synergy: Take ownership of GMV targets across the 5 newly launched countries. Incentivize onboarded merchants through platform policies and campaigns, aligning merchant supply (including sample pipelines and stock readiness) with our creator/influencer ecosystem to unlock sales velocity and maximize GMV output.
• Merchant Lifecycle Management & Incubation: Develop tailored growth tracks for different tiers of B-side merchants. Provide data-driven insights, operational guidance, and optimization strategies to improve merchant activation rates, product conversion, and sustainable retention on the platform.

Qualifications

Minimum Qualifications

• Experience of successfully driving initiatives independently while effectively working with diverse cross‑functional teams.
• Experience with Acquisition and Incubation merchants in the e‑commerce space.
• Data‑driven and structured thinker, combining analytical rigor with a strong focus on achieving measurable goals.
• Experience in e‑commerce operations or related fields.

Preferred Qualifications

• A deep understanding of the EU e‑commerce landscape is highly desirable.
• Fast learner, proactive, and resilient, able to perform and excel in fast‑paced, ambiguous environments.

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