Freelance Digital PR Specialist

Freelance Digital PR Specialist

My client is looking for a freelance Digital PR / link‑building specialist to earn high‑quality editorial coverage for a UK large‑group accommodation brand. This is an outreach and placement role, not a general SEO or technical role. The on‑page SEO is already handled; we need genuine editorial links.

Role

As a Digital PR specialist, you will engage UK travel, lifestyle, wedding and group‑travel publications to secure editorial placements that enhance authority and rankings.

What you’ll do

• Earn editorial placements (features, mentions, expert commentary, data‑led stories) on UK travel, lifestyle, wedding and group‑travel publications.
• Pitch stories built from our own data, turning proprietary booking data into compelling angles.
• Direct coverage to key commercial landing pages with natural anchor text.
• Report placements as they land, including publication, link, and target page.

What this role is NOT

• Directory submissions or profile listings.
• Monthly retainers for a set number of links regardless of quality.
• General technical SEO, audits or on‑page work.

Must have

• A track record of landing real editorial coverage in UK travel, lifestyle, wedding or consumer publications.
• Genuine journalist outreach and story‑pitching skills, not a network of pay‑per‑post blogs.
• The ability to turn data into a story angle that a journalist will run.

Compensation & Engagement

Freelance, ongoing, paid per placement or per campaign.

Remote.

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