Reporting to the Sales Manager, the Sales Consultant will play a key part in delivering regional sales performance and supporting the Company in achieving its overall profit and growth targets. This is a customer‑facing, target‑driven role requiring a proactive and commercially aware sales professional who is confident working independently while building strong relationships with customers and internal stakeholders.
The key responsibilities of the role include (but are not limited to):
Achieve sales targets in line with quarterly development and regional objectives
Manage a personal sales pipeline, identifying opportunities and risks and escalating as required
Act as the main point of contact for customers throughout the home‑buying journey
Present house types, specifications, options and incentives clearly and accurately
Negotiate prices and incentives within agreed parameters
Maintain accurate and timely CRM records from initial enquiry through to completion
Progress sales through exchange and completion, liaising with solicitors, IFAs, estate agents and surveyors
Deliver a consistently high standard of customer service and achieve strong customer feedback scores
Promote the Cala brand, including site, regional and group strategy
Understand and manage Part Exchange and relevant Government or internal incentives
Interpret plans and technical drawings and deliver effective home demonstrations
Build strong working relationships with site teams and support smooth customer handovers
Work closely with Marketing to understand campaigns, trends and target markets
Complete required sales, site and market reports accurately and compliantly
Support the training and development of new sales team members
Maintain show homes, sales areas and stock plots to Cala presentation standards
About You
You will be a confident, customer‑focused sales professional with a strong understanding of the new homes buying journey. You will balance commercial awareness with exceptional customer care, ensuring compliance, professionalism and a positive brand experience at every stage.
Knowledge, Skills & Experience:
- Experience in a branded, target‑driven sales environment (new homes, retail, hospitality or similar)
- Strong understanding of the end‑to‑end sales process
- Confident use of CRM systems and Microsoft Office
- Knowledge of relevant legislation and compliance requirements (e.g. Consumer Code, GDPR, AML)
- Excellent negotiation, influencing and communication skills
- Highly organised, with strong attention to detail and ability to work under pressure
- Ability to work independently and collaboratively
- Proven track record of achieving sales targets and high customer satisfaction
- Full UK Driving Licence and access to a car
- Knowledge of mortgage products and affordability
- Experience of using Salesforce
We recognise that a diverse team makes us a stronger and more successful company. We value different ideas and perspectives as it helps improve our decision‑making, products and services. And we’re striving to create an inclusive work environment, in which everyone can feel comfortable as themselves, uniquely contribute and do their best work. If we need to adjust anything in our recruitment process to support you, please contact careers@cala.co.uk
About Us
The Cala Group is a major UK housebuilder and leading provider of desirable new homes across Scotland, the South of England & Midlands. Driven by a mission to create vibrant and sustainable new communities, our homes are characterised by exceptional design and sector‑leading build quality, and we have a passion for providing our customers with a great home buying experience. This is an exciting time to be at Cala. Our approach to sustainability and technology is undergoing a dramatic transformation, and we’re aiming to create an industry‑leading experience for both our staff and customers. At Cala, you can expect to be part of an environment which allows you to do meaningful work, while offering opportunities for personal growth. Our goal is to be the favoured employer in our industry and beyond. We encourage applications from those who want to be part of a culture where they can thrive, feel a sense of belonging and be comfortable being themselves at work.
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