The challenge
The Adobe Digital Experience Cloud is an industry leading portfolio of Marketing and customer experience technology. As a BDR you will be responsible for one set of solutions, working with field sales and marketing to cross‑sell to existing Experience Cloud customers. The BDR plays a crucial role in the early stages of the sales cycle and you will be responsible for sourcing, identifying and qualifying opportunities through inbound leads and through targeted outbound campaigns. Working alongside a team of Account Executives, you will be responsible for creating and delivering the Adobe Experience Cloud Go‑To‑Market strategy and ensuring all Adobe customers receive an industry leading customer experience with every interaction they have with Adobe.
The Adobe Experience Cloud enables business all over the globe to transform the experiences they offer their customers. As a BDR, you play a crucial role in creating well‑qualified pipeline for Field Sales.
What You’ll Do
- You will be responsible for managing all inbound Adobe Experience Cloud leads – identifying their needs, qualifying potential opportunities.
- Focus on contacting and qualifying prospects in existing Experience Cloud customers’ accounts to achieve/exceed demand generation targets through Inbound Marketing source leads (AQL’s) and outbound targeted campaign execution.
- Develop and nurture long term relationships with your clients helping address their needs and challenges.
- Generate high quality pipeline through calling, emailing, social selling with the propensity to close, qualified using Adobe’s chosen Sales Methodology.
- Work to individual quota, achieve SLAs for MQL’s.
- Pro‑actively work with the Adobe Ecosystem.
- Manage all CRM activity relating to your accounts.
- Effectively utilise a variety of channels and tools such as social media, internet, web‑based tools & outbound calling.
- Always act as ambassador for Adobe.
- Ensure compliance to Adobe tools usage and processes.
What You Need to Succeed
- 1-2 years’ experience in Sales/Business Development with knowledge of SaaS applications, particularly Content Management, a distinct advantage.
- Exemplify personal drive, determination, process excellence, and the highest of ethical standards.
- Have a proven track record in Business Development or role where you exceeded targets.
- Have proven personal success in sales or deep working knowledge of sales cycle processes.
- Strong understanding of business personas, how company management make buying decisions can example to teams the power of understanding influencers decisions makers etc.
- Have the ability to quickly pick up new technologies such as CRM, Sales Engagement platforms etc.
- Have strong communication skills, and ability to implement feedback quickly.
- Care about Adobe’s customers best interests and act as an internal advocate for the Business Development Group.
- Excellent verbal and written communication skills and persuasive skills essential.
- Fluency in English is essential.
Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status or any other protected characteristic.
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