Senior Digital Operations Manager
Location: Kingston, United Kingdom (3 days in office per week, 2 from home)
About the role
This is a global digital operations role focused on turning the client’s global social strategy into consistent, high‑quality execution across markets. You’ll create alignment and operational discipline across local and regional teams, enabling distinctive, on‑brand social activity at scale.
Responsibilities
- Programme & project management: Own cross‑market planning processes, timelines and delivery governance to ensure consistent execution aligned with global strategy and content pillars.
- Act as the day‑to‑day coordinator between global channels, regional teams and local markets to remove blockers, escalate issues and keep programmes on track.
- Manage stakeholder expectations and maintain clear documentation of ways of working, approvals and content pipelines.
- Content planning & cadence: Maintain and evolve content calendar frameworks and planning templates to create visibility and alignment across markets, ensuring cadence and scheduling discipline for always‑on and campaign activity on Instagram, TikTok and emerging platforms.
- Support local markets to adapt and repurpose global assets while maintaining brand and tone‑of‑voice consistency.
- Collaborate with the Senior Social Media Manager to support the global social media channel for Instagram, TikTok and emerging platforms as required.
- Play an active role in integrating local paid marketing plans with social media content for key EU markets.
- Be at the forefront of culture with social listening and consistently monitor relevance for the Gen Z audience.
- Operationally lead the Social Hub initiative across priority markets by coordinating planning, harmonising reporting, aligning creative and enabling cross‑market learnings.
- Support markets to deliver social activity with distinctiveness and in line with agreed KPIs, providing practical guidance and templates.
- Performance tracking & insight: Use native and third‑party reporting tools to extract performance data, produce harmonised dashboards and translate insights into actionable recommendations.
- Diagnose performance trends, identify gaps or risks in execution and propose optimisation opportunities across creative, cadence or paid/organic integration.
- Partner & vendor coordination: Brief, coordinate and manage agencies and external partners (creative, influencer, media) to ensure delivery against timelines and quality standards.
- Manage partnership activations and giveaways end‑to‑end, ensuring governance and contract/asset management where required.
- Continuous improvement & governance: Build and maintain governance, approval workflows and version controls to reduce risk and increase speed to market.
- Identify operational efficiencies, tooling or capability improvements to evolve the social setup, e.g. greater integration of measurement, insights and media.
Qualifications
- Minimum 3+ years’ experience in digital marketing, social media or influencer marketing (brand or agency), with demonstrable experience in multi‑market or regional coordination.
- Strong programme/project management skills, able to manage complex cross‑market workstreams and competing priorities.
- Hands‑on social experience and credibility: deep understanding of social platforms (especially TikTok and Instagram), content formats and what “good” execution looks like.
- Experience with social publishing and analytics tools (native platforms and/or tools such as Hootsuite, Later, Sprinklr or similar).
- Comfortable extracting and interpreting data to create actionable insights and clear reporting for international audiences.
- Excellent stakeholder management and communication skills; confident presenting to senior and cross‑functional audiences.
- Proactive ownership mindset, resilient under pressure, and able to work autonomously across a matrixed organisation.
- Comfortable working across international teams; additional European language skills are advantageous.
- Highly organised, detail‑oriented and process‑driven.
- Strategic yet pragmatic: translate strategy into operational plans.
- Collaborative and influential: build strong relationships across internal and external teams.
- Curious about culture and trends with a keen eye for what resonates with Gen Z and younger audiences.
OLIVER, a part of The Brandtech Group, is an equal‑opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.
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