Marketing Lead – FMCG

The Marketing Manager / Marketing Lead – FMCG will lead strategic initiatives and oversee marketing campaigns for a household brand within the FMCG sector. This contract position will run for 6 months, with the successful candidate based in Berkshire and required to be in the office 2–3 days per week.

Responsibilities

• Develop and execute marketing strategies aligned with business goals.
• Oversee the planning and implementation of marketing campaigns.
• Collaborate with cross-functional teams to ensure brand consistency.
• Drive marketing innovation strategy, leading the development and execution of forward-looking product innovation initiatives and leveraging data insights to drive brand growth.
• Manage and allocate budgets effectively for marketing initiatives.
• Provide leadership and guidance to the marketing team.
• Monitor campaign performance and deliver actionable insights.

Qualifications

• Proven expertise in the FMCG industry.
• A solid understanding of marketing principles and strategies.
• Experience in managing marketing budgets and resources.
• Strong analytical skills to interpret market data and experience within innovation.
• Excellent leadership and team management abilities.
• Effective communication and stakeholder engagement skills.

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