Lifecycle Marketing Manager, Prime Video International, O&O Marketing
Job ID: 10425123 | Amazon Digital UK Limited
Amazon’s Prime Video is a premium on-demand video entertainment service that offers customers the greatest choice in what to watch from popular Prime Original TV shows such as Lord of the Rings: Rings of Power, Fallout, and The Boys, to Prime Original Movies like The Idea Of You, Road House, and Red One. Prime Video is at the forefront of the entertainment industry and growing fast – now available in more than 240 countries and territories worldwide – and we work in a dynamic, exciting environment where innovating on behalf of our customers is at the heart of everything we do.
The Prime Video International (PVI) Marketing Team is responsible for driving customer growth and engagement through a broad combination of marketing channels across marketplaces. As part of the Owned & Operated (O&O) marketing team, our Lifecycle Marketing team is focused on creating a strategic, data‑driven approach to engage customers throughout their entire journey with Prime Video, from initial sign‑up through long‑term retention. We capture customers at critical decision‑making points in their PV journey to drive long‑term behavioral change, ultimately driving acquisition and retention outcomes. We work to create a programmatic approach to lifecycle use cases following a test‑and‑scale mental model via product automation. Our team operates across four pillars: Lifecycle Strategy, Lifecycle Experimentation, Lifecycle Programs, and Product Ownership — acting as the connective tissue between product and business teams to deliver customer‑centric lifecycle initiatives across Onboarding & Early Engagement, Acquisition & Upsell, and Retention & Re‑engagement. Our scope spans across the entire Prime Video Hub in the Prime Video International org (ex‑APAC), with ownership over EMEA, LATAM and Canada territories.
Key Responsibilities
- Analyze customer behavior across O&O channels for owned lifecycle cohorts; define and execute lifecycle strategies
- Own lifecycle program strategy and execution (e.g., TVOD credits and Channels retention offers), including performance reviews, CX strategy, and stakeholder alignment
- Design and run end‑to‑end experiments across O&O channels (storefront, outbound, cross‑site, WA) to lifecycle hypotheses
- Feed successful experiment results to product teams for automation and scale
- Partner with product teams on roadmapping, identifying gaps and opportunities to drive lifecycle initiatives
Basic Qualifications
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience using Microsoft Excel to manipulate and analyze data
- Experience building, executing and scaling cross‑functional programs or marketing campaigns from concept to completion
- Experience using data and metrics to measure impact and determine improvements
- Experience in marketing or marketing research
Preferred Qualifications
- Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
- Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation
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