Senior Manager, Digital Marketing

Job Description

Following a record‑breaking 2025, we are looking for a Senior Manager to lead our new Growth Hub and manage Digital Performance Marketing + Web Growth.

Responsibilities

Paid Media Responsibilities

• Lead Global Execution – Drive the hands‑on strategy for paid digital campaigns with a heavy emphasis on LinkedIn.
• Synchronize Intent with Experience – Align LinkedIn audience targeting with our on‑site destination, eliminating friction between external media and our digital storefront.
• Full‑Funnel Mastery – Optimize paid campaigns across brand awareness, pipeline generation, and acceleration metrics.
• Manage a 7‑figure budget – Ensure core regions and OKRs are met through rigorous audience segmentation and financial management.
• Build a hypothesis‑driven growth culture – Foster a “test and learn” environment where the team runs rapid, low‑cost experiments to validate new channels or audience segments before committing significant budgets.
• Omnichannel experimentation – Beyond the core LinkedIn strategy, design and launch performance experiments across Google Search, Meta, and emerging B2B platforms to diversify the acquisition mix.
• Demand curve optimization – Act as an internal agency lead for Regional Marketing and Commercial leaders to optimize demand curves based on market maturity.
• Regional execution – Execute budgets that account for regional expansion journeys, tailoring strategies to specific global locales.

Web & Conversion Optimization

• Website – Own the marketing site across all locales, evolving it from a static repository into a high‑performance conversion engine and a primary brand driver.
• Organic Growth & SEO Architecture – Lead the long‑term organic growth strategy by partnering with Content and Communication teams to ensure the site is technically optimized for search, driving sustainable, low‑CAC traffic alongside paid efforts.
• Full‑Funnel CRO Leadership – Foster a “test and learn” culture by leading pre‑activation conversion rate optimization experiments and A/B testing to maximize yield on organic and paid traffic.
• Cross‑Functional Brand Discovery – Collaborate with Brand, Product Marketing, and Content hubs to ensure the global web experience serves as a premium discovery vehicle for our Enterprise audience while maintaining high technical performance.
• Leadership and Scale – Responsible for hiring, onboarding, coaching, and performance management of individual contributors across organic and paid channels.

Qualifications

• Track Record – Proven experience in B2B paid acquisition, specifically running global LinkedIn Campaign Manager strategies (enterprise & SMB preferred).
• Data Fluency – Deep understanding of marketing analytics and attribution; explain what numbers mean for the business.
• Leadership Experience – Strong track record of managing individual contributors and setting team environments for high performance.
• Enterprise & B2B Nuance – Deep understanding of the Enterprise B2B buyer journey and how to move prospects through a complex enterprise funnel.
• Challenger Ethos – Curious, experimental mindset excited to drive results through innovation and iteration.
• Payments Industry Knowledge – A plus.

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