Location: London Hybrid – 2 days per week in the office, 3 days remote/WFH.
About The Role
Goodlord’s mission is to be the gold standard platform for renting, and we’re looking for a Growth Marketing Manager to help us get there. Reporting directly to our Head of Demand Generation, this is a role with genuine ownership and visibility. You’ll own and drive our demand generation engine – helping us attract, engage and convert the right customers while directly influencing pipeline and business growth. This isn’t a role where you’ll inherit a playbook and simply maintain it. We’re looking for someone who enjoys building, experimenting and improving, and who gets excited about turning ideas into measurable commercial outcomes. We’re at an exciting stage in our growth journey and this role sits right at the heart of it. You’ll have a short line to senior stakeholders, real autonomy, and the opportunity to shape how we approach demand generation as we continue to scale. No two days are ever quite the same. Priorities can shift and you’ll need to be comfortable navigating that, but we’ll support you every step of the way.
Day‑to‑Day You’ll Be
- Planning and executing full‑funnel demand generation campaigns across paid, email and content channels
- Owning campaign delivery end‑to‑end – from briefing and build through to reporting and optimisation
- Writing compelling, audience‑focused copy across emails, ads and landing pages
- Managing and optimising HubSpot workflows to improve targeting, nurture journeys and lead quality
- Working closely with Sales to ensure every stage of the funnel is measured, understood and optimised
- Building and launching new demand generation initiatives as we continue to scale
- Owning your numbers – pipeline contribution, conversion rates, CAC – and understanding what’s working, why, and where to optimise; leveraging AI tools to create internal efficiencies and improve go‑to‑market activity
You’ll Likely Be Someone Who
- Has independently built and delivered demand generation campaigns with measurable commercial impact
- Has experience experimenting across multiple channels, both digital and offline
- Writes well – strong, audience‑aware copy is a core part of this role, not an afterthought
- Understands marketing automation (HubSpot ideally, Salesforce a bonus) and uses data to make decisions
- Enjoys building things from scratch rather than simply maintaining what already exists
- Works effectively with Sales and understands the connection between marketing activity and revenue outcomes
- Is comfortable moving quickly, testing ideas and adapting based on results and learnings
About Us
At Goodlord, our brand is built on a simple belief: renting should be effortless. We started Goodlord to make renting simpler and more transparent for agents, landlords and tenants, confident that a smarter, more digital experience would meet evolving customer expectations.
Goodlord wants applicants from all backgrounds and walks of life. We are an equal opportunity employer committed to creating an inclusive environment where people can do their best work. If there is anything you need to participate fully in the interview process, we’d love to hear about it – please just include it in your application.
Please note, as we are regulated by the Financial Conduct Authority, all Goodlordians are required to pass a thorough referencing check via Experian before joining the team. We will only ask for references at the point of making an offer.
Regrettably we are not able to provide sponsorship for this role.
No agencies please.
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