Are you ready to make your mark in the world of Formula 1? At Formula1, we are passionate about delivering the world’s greatest sports and entertainment spectacle leaving a positive legacy wherever we race. Innovation has always been at the heart of what we do ever since our first Grand Prix in 1950. Now, more than 75 years on, the sport remains a pioneer, developing technologies that have made a significant impact on society beyond the track. Everything you see on screen or at an event comes via our passionate and dedicated people. Whether it’s engineering, broadcast, legal, logistics, security, event management, commercial, media rights, marketing, or communications, there is always a talented team working to maximise the potential of the sport.
Role Overview
We are looking for an accomplished and experienced Senior Sales Manager to play a central role in the sale and management of Formula1’s core media rights. Reporting to the Director of Media Rights, you will operate within a market‑by‑market sales model to deliver exceptional sales processes, negotiate high‑value media rights agreements, and secure optimum commercial outcomes. You will work closely with cross‑functional teams including legal, finance, broadcast services, engineering, and account management, to help shape the strategic direction of the Formula1 media rights team. This is a senior, high‑impact role at the heart of the world’s most prestigious motorsport series.
Main Duties and Responsibilities
- Lead media rights sales processes for F1, F2, F3, F1 Academy, and the Porsche Supercup series for assigned markets.
- Manage end‑to‑end sales processes, including the creation of sales materials, handling bids, and negotiating licence agreements in close collaboration with Formula1’s in‑house legal and finance teams.
- Overall responsibility for F1 support events from a media rights perspective, working closely with the account management leads for each of the support events.
- Department lead for broadcast feed delivery and incident management, working with F1’s third‑party distribution partner and F1’s internal technical teams.
- Lead and support ad‑hoc strategic projects across the media rights department.
- Accountability for key financial targets in your allocated markets in line with budget expectations.
- Manage existing broadcaster relationships, while identifying, evaluating, and executing new distribution opportunities.
- Identify new business opportunities across the wider media landscape and establish strategic partnerships.
- Provide expert internal advice on media rights‑related matters.
- Ensure clear, effective communication with internal and external stakeholders.
- Collaborate closely with the wider F1 media rights team to ensure aligned strategies across territories.
What Are We Looking For?
- Knowledge & Skills
- Strong understanding of global media distribution business models.
- Excellent negotiation skills with the ability to navigate complex, long‑form commercial agreements.
- Ability to interpret analytics, financial forecasts and excel‑based modelling.
- Strategic and detail‑oriented mindset with the ability to prioritise effectively.
- Strong presentation skills, capable of conveying information concisely and precisely.
- Clear communication skills, particularly when working with cross‑functional teams.
- High level of accuracy, attention to detail and consistency in all tasks.
- Confidence working within legal and contractual frameworks.
- Experience
- Extensive experience in media rights sales roles within the sports, entertainment, or broadcast sectors.
- A proven track record of negotiating and closing substantial media rights deals on a global scale.
- Experience managing broadcaster or distribution relationships.
- Experience working in fast‑paced, high‑pressure commercial environments.
- Experience balancing multiple projects simultaneously whilst maintaining accuracy and quality.
- Desirable experience
- Knowledge or experience of Formula1 as a media property.
- Experience working within international markets.
- Qualifications Degree or equivalent experience in business, media, commercial management, or a related field.
- Personal Qualities
- Determination, strategic thinking, and the ability to work collaboratively under pressure.
- Commercial mindset with an established network of contacts across the sports media rights industry.
- Ability to identify and shape long‑term partnerships.
- Confident, resilient, and comfortable navigating contractual complexity while contributing to the ongoing evolution of Formula1’s global media strategy.
- Self‑motivated with strong organisational skills and the ability to manage multiple commercial priorities.
- Realistic, adaptable and calm under pressure.
- A strong communicator, able to represent Formula1 professionally and effectively to global partners.
- Collaborative, with a commitment to working closely with internal stakeholders to achieve shared objectives.
- A team player, with proven leadership capabilities, and a track‑record of developing and supporting team members.
- Willing and able to travel internationally on a regular basis.
Benefits
- Private Healthcare scheme
- Dental Care
- 4x Grand Prix Paddock passes per season
- Enhanced maternity/paternity leave and other family planning policies
- A free staff shuttle service running to and from surrounding train stations near Biggin Hill
- Free healthy snacks in our offices
- Subsidised canteen in Biggin Hill, serving breakfast and lunch
- 25 days annual leave and 8 Bank Holiday days, plus a Christmas period closure
- Opportunities to develop and request training for your role via our in‑house Learning and Development team
- Discount on F1 merchandise
- Discount at F1’s experiences including F1 Arcade and F1 Drive Perkbox benefit portal and more
About Formula1
Formula1 delivers the world’s greatest sports and entertainment spectacle with innovation, inclusivity, and sustainability at the heart of its future growth and value. As the global rights holders of this incredible sport our team delivers the 24‑race calendar directly to passionate fans around the globe. Everything you see on screen or at an event comes via our people at F1. Whether it’s engineering, broadcast, legal, logistics, security, event management, commercial, media rights, marketing, and communications, there is always a driven and talented team working to maximise the potential of the sport. We are focused on delivering the best for our fans and partners while also ensuring we do the right thing as a business and use the power of Formula1 to make a positive contribution to the places we visit and to our own community. Sustainability and accessibility are part of every decision F1 makes. Our commitment to being NetZero by2030 is already reducing our emissions both on and off the track, and our focus on diversity and inclusion ensures everyone is welcome.
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