EMEA & UK Sales Director | TRX
EMEA Based (Remote) | Salary: Competitive | Extensive EMEA Travel | Permanent | Full Time
Love Recruitment International is proud to be working as the retained recruitment partner for TRX in their search for an EMEA & UK Sales Director to join their Senior Leadership Team.
TRX is one of the most recognised and influential brands in the global fitness industry. Born from a simple piece of suspension training equipment, TRX has grown into a world‑leading fitness brand trusted by military operators, elite athletes, commercial gym chains and personal trainers across the globe. With a product portfolio spanning equipment, education, programming and connected fitness, TRX continues to lead and innovate in a market it helped create.
This is a rare opportunity to join the senior leadership team of a truly iconic fitness brand and take full ownership of one of its most strategically important regions.
The Opportunity
As EMEA & UK Sales Director, you will be responsible for managing and growing a £3M+ revenue portfolio across the UK, Europe, Middle East and Africa. Operating as a key member of the Senior Leadership Team and reporting directly to the CEO, you will be the driving commercial force behind TRX’s international growth through a distributor‑led model.
This is not a role for someone who manages from a distance.
This is a hands‑on, high‑accountability position that demands daily engagement with distributor partners, a sharp commercial mind and the energy to drive performance across multiple markets simultaneously.
You will have the autonomy to shape strategy, the support of global central teams, and the platform to make a genuine, visible impact on TRX’s international trajectory.
Key Responsibilities
Distributor & Partner Management
- Manage and develop TRX’s distributor network across the UK, Europe, Middle East and Africa
- Support distributors in achieving sales targets across equipment, education and digital products
- Provide strategic guidance, product knowledge and commercial support to maximise regional performance
- Identify opportunities to expand and strengthen the distribution network in key markets
Revenue Growth & Commercial Performance
- Take full ownership of a £3M+ revenue portfolio and drive consistent growth across the region
- Support distributors with sales strategies, campaigns and product launches
- Monitor market performance and provide regular insight on trends, opportunities and competitor activity
- Collaborate with partners to develop and execute commercial plans that deliver results
Education & Brand Development
- Champion TRX Education as a core part of the commercial ecosystem
- Support the growth of TRX Education courses by working closely with the global education team
- Promote TRX programming and digital offerings to drive brand engagement and revenue
Product Launch & Market Expansion
- Lead the commercial rollout of new products — including TRX Connect Fitness and digital offerings — across EMEA
- Support distributors in successfully launching and scaling new products within their markets
- Identify white space opportunities and drive strategic expansion into underpenetrated markets
Cross-Functional Collaboration
- Work closely with the Senior Leadership Team to align regional strategy with global objectives
- Provide regular performance updates, forecasts and market intelligence to the CEO and US‑based leadership
- Coordinate with marketing, education and product teams to support regional initiatives
About You
- Proven experience managing and developing distributor or B2B partner networks across international markets — this is the single most important requirement for the role
- A track record of owning and growing a multi‑million‑pound revenue portfolio
- Deep knowledge of the commercial fitness industry, ideally across equipment, fitness brands or education and training solutions
- Existing relationships within the EMEA fitness market that you can activate from day one
- A commercially sharp, entrepreneurial mindset — you think like a business owner and make decisions accordingly
- Strong cross‑cultural communication skills and the confidence to operate across multiple time zones
- Self‑motivation, organisation and the energy to travel extensively across EMEA
- A hands‑on approach — you take ownership of delivery, not just strategy
Why Join TRX
- Sit at the Senior Leadership Team table of one of the world’s most recognised fitness brands
- Take ownership of a significant, high‑profile international remit
- Work directly with the CEO with genuine influence over the direction of the business
- Be part of an exciting growth phase as TRX expands its product ecosystem into connected fitness and digital
- Join a brand with a passionate global community and a product that genuinely changes the way people train
- Competitive salary and performance‑based package
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