Head of Sales

Head of Sales : Boutique Fitness

Location: London

Salary: A GBP 50,000+

I am looking for a driven, commercially minded Head of Sales to lead a London based fitness brand’s sales function across membership and corporate partnerships. This is a hands‑on leadership role for someone who thrives on targets, leads from the front, and knows how to build a strong sales culture. You’ll own the sales strategy, manage a team of Sales Managers, and work closely with senior leadership to deliver structured, measurable revenue growth.

What You’ll Do

• Own and deliver the sales strategy across membership and corporate accounts.
• Lead, coach, and performance‑manage a team of Sales Managers.
• Set clear targets, track performance, and drive accountability across the team.
• Build structured sales processes, from lead generation through to close.
• Develop corporate partnerships and new revenue opportunities.
• Work closely with marketing, operations, and front‑of‑house teams to create a seamless member journey.
• Report on KPIs, pipeline, conversion, and revenue performance.
• Continuously improve sales activity, tools, and team performance.

What We’re Looking For

• 5+ years sales experience in fitness, leisure, or premium hospitality.
• A proven track record of exceeding sales targets.
• Experience leading and developing a sales team.
• Strong corporate and membership sales experience.
• Commercially sharp, data‑literate, and confident with CRM systems.
• High energy, positive attitude, and a strong presence.
• A genuine passion for fitness and the ability to inspire others.

For more info contact Call David Allen on or email

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