Chief Commercial Officer

Company: Sewell Wallis
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Job Description:

We are partnering with a manufacturing business based in Alfreton with a long‑standing heritage in quality, who are looking for a Chief Commercial Officer. Operating as a vertically integrated, product‑led business, they are entering a critical phase of commercial transformation and growth.

What will you be doing?

  • Lead and integrate all commercial and customer‑facing functions across the business
  • Develop and deliver a clear multi‑channel commercial growth strategy aligned to the business plan
  • Drive sustainable sales growth across retail, e‑commerce, wholesale, international markets and licensing
  • Take ownership of commercial forecasting, trading performance, and growth delivery
  • Lead the ongoing development of a modern omnichannel commercial model
  • Improve trading performance across all direct‑to‑consumer channels
  • Improve omnichannel integration between physical retail and digital channels
  • Lead the wholesale and international sales strategy
  • Strengthen relationships with existing global partners while identifying new growth opportunities
  • Drive expansion across strategic international markets
  • Lead marketing and brand communications strategy to strengthen brand desirability and commercial effectiveness
  • Develop a stronger data‑led customer acquisition and retention strategy
  • Provide clear insight into sales performance, product performance, margin quality, promotional effectiveness
  • Challenge pricing, markdown, and promotional activity where necessary
  • Improve stock efficiency and support better inventory utilisation
  • Work closely with Finance and Operations to align commercial decisions with cash, margin, and operational capability
  • Build, lead, and develop a high‑performing commercial team
  • Ensure robust KPI reporting, forecasting, and performance management disciplines are embedded across commercial functions
  • Support strategic business planning and long‑term commercial development

What skills are we looking for?

  • Significant senior commercial leadership experience within manufacturing or product‑led environment
  • Proven track record of delivering revenue growth, leading multi‑channel commercial functions, driving turnaround or transformation activity and improving profitability and commercial performance
  • Experience operating within complex, fast‑paced, and operationally demanding businesses
  • Previous experience working closely with operational, production, supply chain, and finance teams
  • Experience within SME, owner‑led, or entrepreneurial environments is highly desirable

What’s on offer?

  • c.£80,000 + realistic and attractive bonus structure to achieve an OTE of £100k+
  • Pension salary sacrifice scheme
  • Initially office‑based (first 3–6 months) to embed into the business
  • Hybrid working thereafter (minimum 2 days per week in the office)
  • 36 days holiday (including public holidays)

If you are looking for a role where you can genuinely influence business performance, drive operational discipline, and make a measurable impact, we would welcome a confidential conversation.

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Posted: June 1st, 2026