The Role
We are looking for an entrepreneurial Head of Sales to architect and scale our commercial engine. We have achieved massive market pull (99% of our deals are inbound from search ads), have signed with the coolest enterprise logos, and our team consistently hits 96%+ of their targets. There is still a huge addressable market. For the right person, this is exciting.
We need a hands‑on leader to build the foundation, introduce structure, and scale our reach into new markets. If you love building and coaching teams hands‑on, establishing sales methodologies, and taking a highly successful business to the next level, this is the role for you.
The role is full‑time based from our Glasgow HQ.
What You’ll Do
- Own our revenue targets entirely, using accurate CRM data and pipeline forecasting to guide key business decisions.
- Lead, coach, and mentor the Sales team – sharing goals, providing feedback and support, and celebrating wins to help everyone perform at their absolute best.
- Turn our untapped potential into revenue by launching our first‑ever outbound sales motion, opening up entirely new markets.
- Build out the sales team, attracting and onboarding top‑tier talent who thrive in a fast‑moving, entrepreneurial culture (growing from 7 to 10).
- Design and implement our very first sales playbooks, cadences, and framework.
- Act as our lead closer for high‑value opportunities, stepping into complex negotiations to secure the partnerships that will define our future.
- Champion the evolution of our sales pitch and strategy, keeping our narrative sharp, relevant, and persuasive in a competitive global market.
- Collaborate closely with our Growth team to align our outreach with broader marketing initiatives, creating a seamless and high‑converting experience for every prospect.
- Drive a culture of constant testing and innovation, leading experiments on new sales channels and outreach tactics to unlock new ways of winning.
Who You Are
- Proven experience as a sales leader with a track record of managing high‑performing teams to a revenue target.
- A builder, with experience within a high‑growth startup or a fast‑paced scale‑up.
- A natural closer who is comfortable working on the front line to develop talent and personally secure complex, high‑value deals.
- Highly organised and data‑literate, with the ability to turn CRM insights into actionable performance improvements.
- A resilient, practical problem‑solver who enjoys building processes from scratch rather than relying on a pre‑existing manual.
- Excellent communication skills, capable of building strong internal partnerships and delivering a compelling narrative to prospective clients.
Growth Mindset Over Checklists
We’re looking for impact, not just a perfect CV. If you’re excited about this role but don’t check every single box, we still want to hear from you. We see these requirements as a guide; what matters most is your potential to contribute, your passion for our mission, and your ability to solve complex problems.
What You Can Expect
- A high‑autonomy role with direct access to our founders and broader leadership.
- The opportunity to build a world‑class sales function and play a pivotal role in the future of Go Swag.
- A collaborative, supportive team environment where your contributions have a direct, visible impact.
- A competitive compensation package, including a variable component and equity.
- A 30‑person startup experiencing hyper‑growth on the path to an exit, and shape the commercial legacy of a rapidly scaling business.
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