Job Description
Step into a role that crafts how the LEGO brandshows uparound the world!
The Senior Director, Global Marketing Planning drives the strategic planning, alignment, and orchestration of marketing initiatives across the full owned–earned–shared–paid ecosystem. The focus is on developing cohesive global brand experiences while sparking audience-relevant strategies that support active consumer growth and long-term sales ambitions
Please note: We offer a flexible hybrid working model known as Best of Both, with 3 days in our London or Copenhagen office and up to 2 days working from home.
Core Responsibilities
Designing and evolving the global marketing planning framework aligned with overall business direction.
Steering annual marketing planning cycles in close collaboration with product groups, ecosystem channels, and regional marketing teams to deliver a unified go-to-market approach.
Managinga team ofexperiencedstrategists and planners
Turning market trends, competitive signals, and consumer insights into clear strategic guidance.
Defining important metrics and reporting standards together with the Global Marketing Performance team to track impact and support continuous improvement.
Championing a culture of curiosity, performance, and innovation across thebroader LEGO marketingorganisation!
Setting priorities for budget planning and resource allocation across global marketing campaigns and initiatives.
Partnering with senior leaders to build recommendations and enable confident decision-making.
Do youhavewhat it takes?
Deep experience in global marketing strategy and planning, including leadership at a senior level.
A record ofdevelopingglobal marketing initiatives and guiding teams across regions.
An analytical approach that turnsinsightsinto direction and clarity.
Strong communicationand presentation skills that bring plans to life for diverse stakeholders.
Comfort navigating large, matrixedorganisationsand working across geographies.
A strategic approach paired with an ability to drive differentiation and long-term growth.
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you’re interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect:
Family Care Leave – We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing – We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you’ll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus – We do our best work to succeed together. When goals are reached and if eligible, you’ll be rewarded through our bonus scheme.
Workplace – When you join the team you’ll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeksto encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
Required skills:Analytical Skills, Budgeting, Presentation Skills, Team ManagementRequired languages:English
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