This is a fast growing, premium consumer lifestyle brand with a strong focus on wellbeing, experience, and community. At its core is a belief in helping people feel better, live better, and stay connected through high quality, modern services delivered across multiple locations and digital touchpoints.
The business blends best in class digital ecosystem, creating a seamless journey from discovery through to long term engagement. Innovation, personalisation, and continuous improvement sit at the heart of how the brand operates.
With a culture that values individuality, ambition, and collaboration, this is an environment where bold thinking is encouraged and where digital plays a central role in shaping the future of the customer experience.
In this senior leadership role, you will own the digital growth agenda across all performance and digital marketing channels, ensuring strong commercial impact and an exceptional customer journey:
- Define and lead the end to end digital growth strategy across paid, owned, and earned channels
- Drive customer acquisition and conversion through high performing performance marketing campaigns
- Oversee paid media activity across search, paid social, display, and emerging digital platforms
- Lead optimisation of the website and digital customer journeys to maximise engagement and conversion
- Shape and deliver a high impact SEO and content strategy to increase organic visibility and traffic
- Ensure all digital content is engaging, consistent, and aligned to brand and commercial objectives
- Lead, coach, and develop a small team across performance marketing, social, and digital content
- Manage external agencies and partners, ensuring accountability and strong performance delivery
- Build and maintain robust reporting dashboards, translating data into actionable commercial insight
- Collaborate with Brand, Product, CRM, and Tech teams to ensure integrated digital execution
- Stay ahead of emerging digital trends, including AI-driven search and evolving consumer behaviour
The ideal candidate will bring a strong blend of strategic leadership, commercial focus, and hands on digital expertise:
- Proven experience leading digital marketing within a multi-site, consumer facing environment (e.g. lifestyle, subscription, retail, hospitality, or fitness)
- Expertise across performance marketing, SEO, content, and digital experience optimisation
- Strong track record of delivering measurable growth through acquisition and conversion strategies
- Experience managing and developing high performing teams
- Confident ownership of significant marketing budgets and agency relationships
- Strong analytical skills with the ability to interpret data and translate it into clear action
- Excellent communication skills with the ability to influence senior stakeholders
- A passion for innovation, digital trends, and emerging technologies
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