GTM Manager (12 months maternity cover)

Overview

Join the Access family as a GTM Manager covering a 12‑month maternity role within the People Division. We’re looking for a passionate leader to drive key product and marketing initiatives that accelerate incremental revenue.

Responsibilities

• Lead strategic go‑to‑market planning, collaborating with Product Management, Propositions leads and Marketing to design the optimum launch approach for new products or core feature launches.
• Coordinate product launches and releases, managing cross‑functional operational readiness and delivering all sales enablement and marketing assets.
• Ensure the portfolio of existing and new products achieves divisional targets through innovative and well‑executed product marketing initiatives.
• Identify cross‑sell opportunities and secure support from the Product Marketing Director to execute appropriate marketing initiatives.
• Develop product propositions, positioning and messaging that create competitive advantage for customers and prospects.
• Deliver sales enablement assets, improving conversion rates and supporting the selling process for strategic products.
• Understand the buying process and buyer DNA, brief internal teams as part of the launch process.
• Execute lead generation campaigns and provide relevant content to marketing peers.
• Champion the voice of the customer and central product proposition in planning and execution forums.
• Orchestrate the optimum customer journey for each new product and refine the experience for existing core products.
• Serve as the market intelligence expert on buyers, competition and win‑against strategies, communicating insights to stakeholders.
• Develop customer success stories and collateral to increase customer happiness and support product cross‑sell and up‑sell.

Qualifications

• Proven experience in software product marketing and GTM, preferably in B2B SaaS.
• Demonstrated success in launching products and executing GTM plans.
• Experience creating compelling marketing and sales enablement materials.
• Track record of implementing successful product launch and lead generation campaigns across media and channels.
• Ability to manage multiple tactical projects with tight deadlines and support big strategic initiatives.
• Adaptable, flexible and thrive in an agile and dynamic environment with strong project management skills.

Benefits

Competitive salary, 25 days holiday (increasing with tenure) and a matched pension scheme. Choose from a range of benefits to suit your needs. Access gives back with one charity day allocated to support a cause that matters to you.

We are committed to creating a welcoming and inclusive environment where everyone can thrive. Equality for all is a core value, and we wholeheartedly believe in the transformative power of diversity.

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