About VaynerX
VaynerX (https://vaynerx.com) is the most contemporary family of companies, working together to build and grow brands. Subsidiaries include VaynerMedia, Eva Nosidam Productions, The Sasha Group, Gallery Media Group, Tingley Lane Trading, VaynerSpeakers, and VaynerCommerce.
Role Summary
The Director, Creator Management leads the “Creators” pillar within the CAIT (Creators, Affiliates, Influencers, & Talent) department for their assigned pod. This role is a leader who goes beyond simple creator procurement to set the creative standard from the initial brainstorm through to the final SMA (Social Media Ad), ensuring the department’s output is cast for relevance, directed for quality, and optimized for views. You will oversee the strategy and operations for sourcing high-volume, diverse makers and talent to fuel our clients’ brand channels. You will bridge the gap between the CAIT team and the cross‑functional team, ensuring that our external creator network is integrated directly into the AIM (Analyze, Ideate, Make) workflow to drive SMA Excellence.
Key Responsibilities
- Strategic Integration & SMA Excellence – Partner with Client Partnerships, Strategy, and Creative leadership to architect creator‑first campaigns. Translate high‑level brand concepts into casting strategies, ensuring creators solve creative diversity, volume, authenticity challenges.
- AIM Session Leadership – Oversee the integration of Associates and Residents into AIM sessions. Train the team to proactively pitch creator‑led concepts that drive business results, moving the CAIT team from an “order taker” to a strategic partner.
- Quality Control – Define and enforce the standard for SMA Excellence. Ensure the team understands the distinction between “Creator as Talent” (raw performance/assets) and “Veditor” (technical assembly), ensuring delivered assets are creatively effective and commercially safe.
- Virtual Directing Protocols – Establish frameworks and training for “Virtual Directing,” empowering the team to guide creator talent toward the right performance while footage is still being shot.
- Team Operations & Financial Health – Manage and develop a team of Associates and Residents. Mentor them to think less like project managers and more like Casting Directors and Producers.
- Pipeline Management – Oversee end‑to‑end operational health within the Creator pillar, including systems for contract negotiation, payment processing, and project timelines.
- Margin & Efficiency – Monitor the financial health of creator projects, optimise workflows to reduce revisions, and deliver high‑volume assets at a profitable margin.
- Risk Management – Serve as escalation point for complex creator negotiations or usage rights issues, protecting the agency and client from liability.
- Industry Thought Leadership & Business Growth – Act as the internal authority on the Creator Economy. Represent VaynerMedia at industry panels, events, and pitches, articulating “Creators as Talent” philosophy. Analyse trends and transform them into actionable business opportunities.
Ideal Candidate
- 7‑10 years of experience in social media, creative advertising, or talent management.
- Creative/Operator hybrid: capable of improving creative work and managing budget/timeline.
- The Seller Mindset: comfortable articulating business value of creators to clients and defending creative decisions.
- Practitioner Empathy: understands content creation friction points and crafts workflows that reduce barriers.
Foundational Core Competencies (Director Level)
- Leadership – Servant Leadership, Emotional Intelligence, Recruiting Partner.
- Accountability – Clouds and Dirt, Social‑First Lens, Ownership.
- Communication – Kind Candor, Persuasion & Clarity, Navigating Difficulty.
- Growth Mindset – “Yes, And”, Change Management, Risk Taking.
Benefits
- Exact compensation may vary based on skills, experience, and location.
- Base Salary $140,000—$165,000 USD.
- Employer‑sponsored 401k with match.
- Medical, Dental, and vision coverage.
- Unlimited PTO.
- Caregiver (Parental) Leave.
- Health and Wellness benefits.
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