Vice President Growth (6 – 9 month FTC)

Requirements

• The right person will bring most or all of the following:
• Proven track record of delivering revenue growth in a consumer business, ideally across multiple geographies
• Experience owning a P&L, allocating budget across multiple channels and markets
• Deep knowledge of performance marketing — acquisition and retention — including fluency with the metrics that matter (CAC, LTV, ROAS, AOV)
• Experience building a consumer brand which is relevant and compelling across multiple global markets
• Experience leading large, multi-disciplinary teams, including in-market or regional teams
• Comfort operating in a scaling business
• A track record of building a high performing team
• Strong communication and influencing skills — you will be a key voice on the SLT and a visible leader internally and externally
• Experience in children’s consumer goods or audio/entertainment categories is a plus, but not a prerequisite. Strong commercial problem-solving and a genuine curiosity about how consumers make decisions matter the most

What the job involves

• The VP Growth is a senior leadership role with full accountability for revenue delivery and P&L management to contribution margin level
• It is a broad, commercially-oriented role which spans the full range of sales and marketing activity. It requires someone who blends strategy and execution, and who is excited by the opportunity of building a global consumer business
• The role sits on the Senior Leadership Team and reports directly to the CEO, leading a large team
• Outside of the Growth function, you will work closely with the Product, Finance, and Operations teams
• This role is a fixed-term maternity cover contract for 6-9 months
• You will own Yoto’s global revenue number and own the P&L. That means having a clear view of CAC, LTV, AOV, and attach rates across every channel and market — and making informed investment decisions to drive profitable growth
• You will lead the full growth function, which includes:
  • Performance marketing — acquisition and retention
  • Brand marketing & creative studio
  • Product marketing
  • Communications and advocacy
  • ECommerce
  • Marketplace
  • Retail
• You will lead Yoto’s in-market teams, which are responsible for creating the growth strategy for each market and executing marketing plans and B2B sales
• These teams sit close to the customer; your role is to ensure they have the strategy, tools, and support to convert that into meaningful revenue growth

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