Head of Growth

Company: Eden Horticulture
Apply for the Head of Growth
Location: Birmingham
Job Description:

Location: UK multisite – office based Birmingham/Telford

Reports to: Founder / Group CEO

Type: Full-time

About the Group

We operate a group of established and growing businesses across multiple verticals including:

  • Ecommerce (Shopify, Amazon, eBay)
  • B2B wholesale
  • A UK-based digital tax rebate platform operating via both website and mobile app
  • New digital and ecommerce product launches

We are focused on improving execution, systems, and scalable growth.

The Role

This is a senior, hands‑on role combining growth, digital execution, and systems ownership.

You will be responsible for:

  • Driving growth across multiple brands and platforms
  • Improving website and app performance
  • Managing and developing the in‑house marketing team
  • Streamlining digital tools, workflows, and reporting (particularly Monday.com)
  • Reducing complexity and improving visibility across digital operations

You will work closely with the founder but will be trusted to own delivery.

Key Responsibilities

Growth & Performance

  • Own growth strategy across ecommerce, digital platforms, and the TaxPro app
  • Improve performance across paid media, SEO, CRO, marketplaces, and app funnels
  • Translate commercial goals into clear execution plans
  • Track, analyse, and report performance against KPIs

Websites, Apps & Digital Platforms

  • Own performance of:
  • Shopify and WordPress websites
  • The TaxPro web platform and mobile app
  • Improve:
  • Conversion rates
  • Speed and usability
  • Work with developers to prioritise improvements and releases
  • Act as the commercial and operational bridge between product, marketing, and development

(This is not a coding role, but you must be comfortable managing technical platforms and developers.)

Digital Systems & IT (Core Part of the Role)

You will act as the owner of our digital operating system across all businesses.

This includes:

  • Restructuring and streamlining Monday.com across the group
  • Designing clean, simple boards for:
    • KPIs and targets
    • Team performance
    • Product and website roadmaps
  • Reducing duplication, noise, and over‑engineered workflows
  • Ensuring dashboards are useful for real management decisions

This role suits someone who enjoys bringing order to complexity.

  • Line‑manage the in‑house marketing and design team
  • Set clear objectives, KPIs, and priorities
  • Improve output quality, accountability, and focus
  • Support development while ensuring performance standards are met
  • Manage external agencies, developers, and freelancers
  • Assess performance and value for money
  • Reduce agency reliance where internal or streamlined solutions make sense

New Projects & Launches

  • Support the launch of new websites, apps, and digital products
  • Ensure launches are structured, measured, and commercially sound

Who We’re Looking For

  • Strong experience in ecommerce or digital growth
  • Hands‑on experience with Shopify
  • Comfortable managing websites, apps, and digital platforms
  • Strong systems mindset (Monday.com, CRMs, analytics tools)
  • Commercially minded and detail‑oriented
  • Confident managing teams and improving structure without bureaucracy

Ideal Background

  • Head of Ecommerce
  • Digital Growth Manager
  • Digital Operations / Systems‑focused marketer
  • Someone who enjoys fixing messy systems and processes

What This Role Is (and Isn’t)

This role is:

  • Practical and outcome‑focused
  • Embedded in the business
  • Systems‑ and performance‑led

This role is not:

  • A pure brand or content role

Working Style

  • UK office presence preferred
  • Hybrid working supported once embedded
  • Fast‑moving, founder‑led environment
  • High autonomy with real responsibility

Why Join

  • Work across multiple established and growing businesses
  • Exposure to ecommerce, apps, and digital platforms
  • Opportunity to shape systems at group level
  • Direct access to decision‑making
  • Clear scope to grow into a broader leadership role

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Posted: June 1st, 2026