Deputy Director of Global Marketing and Channels
ARU is a global university transforming lives through innovative, inclusive and entrepreneurial education and research. ARU holds a Gold award for the quality of its education, awarded through the Teaching Excellence Framework (TEF).
ARU’s research institutes, four faculties, academic partners and Writtle College bridge scientific, technical and creative fields. We deliver impactful research which tackles pressing issues and makes a real difference to our communities. Our academic excellence has been recognised by the UK’s Higher Education funding bodies, with 16 of our research areas assessed as world leading. We are one of the largest providers of Nursing, Midwifery, Health and Social Care students in the UK, and among the UK’s leading universities for degree apprenticeship provision, working with hundreds of employers across the UK.
About the Role:
We are now seeking to appoint a Deputy Director of Global Marketing & Channels to play a leading role in the realisation of our collective aims and strategy. This is an exciting time to join ARU and an outstanding opportunity to drive innovation across the institution.
Reporting to the Director of Marketing, Communications and Recruitment and working closely with other key senior colleagues and stakeholders, you will provide strategic and operational leadership across partnerships and deputise for the Director as required.
You will lead ARU’s integrated, data‑driven marketing across UK and international markets to support recruitment at all levels. You will lead specialist digital, CRM, media and faculty marketing teams to ensure brand consistency and lifecycle impact.
Your leadership and expertise will enable the development and delivery of university wide global student recruitment marketing strategies to align all marketing activity with institutional objectives. Key to success will be the ability to translate recruitment targets into actionable market‑specific marketing plans to support directorate‑wide strategy and recruitment delivery.
We are seeking an exceptional leader with a proven track record of developing and implementing Marketing initiatives across comparably large scale, diverse and complex portfolios. You will possess excellent interpersonal, communication and stakeholder management skills, and will be able to build effective and collaborative working relationships, demonstrating a proactive and positive approach to contributing to the work of the team.
The role offers a fantastic opportunity for an ambitious professional to play a leading role in the future success of the University and its wider impact across the region.
Please note that our client is legally obliged to confirm that the appointee is eligible to work in the UK. As of 1 January 2021, government restrictions have changed. For further information visit the Home Office website at http://www.bia.homeoffice.gov.uk/workingintheuk.
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