EMEA Market Development Manager

We are seeking a dynamic EMEA Market Development Manager. Reporting to the Business Development Manager, you will take ownership of the commercial development and management of assigned markets within the EMEA region. This role is critical in driving the growth of Crayola in new and existing markets while supporting the overall indirect EMEA business.

Key Responsibilities

• Collaborate closely with the EMEA Business Development Manager and General Manager to identify and capitalize on growth opportunities across core and under-developed markets. Develop innovative strategies to enhance brand and channel positioning within these markets.
• Partner with internal teams and distributor partners to design and execute trade channel strategies, including direct sales, distribution networks, and licensing initiatives. Maximize brand growth by overcoming challenges and seizing opportunities.
• Provide best-in-class planning, communication, analysis, and reporting across all EMEA indirect markets. Lead the coordination of strategies and key requirements with both EMEA distribution partners and internal stakeholders.
• Design clear, compelling commercial strategies for each market, portfolio, and product category to deliver strong, competitive positions. Work to drive growth by increasing demand while reducing costs (COGS, value chain optimization, and negotiations).
• Ensure that all objectives, including volume, net sales value, profit, and distribution targets, are met as defined in the annual CY Plan. Provide accurate inventory forecasts and reporting, ensuring transparency internally and with external stakeholders.
• Actively support market partners by providing guidance, strategic input, and investment advice to help them succeed. Coordinate the sharing of ideas, best practices, and competitive intelligence across the EMEA indirect markets.
• Build and maintain strong, productive relationships with key internal stakeholders. Act as a point of reference for all matters related to your assigned markets, ensuring that their needs are understood and integrated across the business.
• Champion Crayola’s values and priorities, fostering a positive business culture. Lead by example and inspire your team to continuously strive for excellence, innovation, and success.
• Develop a deep understanding of the Crayola brand and its competitive landscape within your assigned markets. Use insights to inform strategic decisions and drive continuous improvement.

What we’re looking for

• 3+ years of Pan-EMEA sales & market development experience, preferably within a related industry.
• Strong commercial track record, including experience in revenue generation, market development and category management.
• Demonstrated ability to build relationships and manage people effectively in a multinational environment.
• Solid financial acumen and the ability to prioritise tasks and manage complex workloads.
• Proficiency in English (additional languages such as French, Spanish, German or Italian would be a strong advantage).
• A degree in Business Administration (or related field) with international development experience being a plus.
• Additional assets: market insight analysis, and market contract negotiation.

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