Web Manager (Growth)

Requirements

• 3+ years of experience in Growth Marketing, Performance Marketing, or Web Operations, specifically within the B2B SaaS space
• A degree in Marketing or proven equivalent work experience
• Hands-on experience with CMS platforms (e.g., Contentful, Sanity, or Dato) and a deep understanding of Google Analytics 4 (GA4) and Tag Manager (GTM)
• A proven ability to look beyond the numbers to identify actionable insights that drive business growth
• Proven ability to lead cross-functional projects involving developers, copywriters, and designers using tools like Jira or Asana
• Proficiency with A/B testing tools (VWO, Optimizely) and heatmapping software like Hotjar
• Excellent interpersonal skills to engage clearly with diverse stakeholders and drive project goals
• Basic knowledge of HTML, CSS, or JavaScript
• 1. Fluency in English is required, with strong written and verbal communication skills being essential
• 2. Applicants must possess the legal right to work in the country where the role is based, as we are currently unable to provide financial assistance for relocation or travel
• 3. Please note that certain roles may require a background check as a condition of employment, and you will be informed of this during the initial screening process

What the job involves

• The Marketing Department at Deliverect is a dynamic team of creative, data-driven, and results-oriented professionals dedicated to empowering businesses to deliver exceptional order experiences
• By placing customers at the heart of our strategies and leveraging data to guide every decision, from campaign development to execution, we craft resonant marketing initiatives and continuously optimize our tactics
• Collaboration is central to our approach, as we work seamlessly with other departments to align our efforts with overarching business goals
• As the Growth Marketing Manager for Web & Conversion, you will be a key contributor to our digital footprint, transforming our website into a high-converting growth engine
• You will bridge the gap between brand awareness and pipeline generation by partnering cross-functionally to create intuitive user journeys for different personas
• Your work will directly impact our global go-to-market strategy by ensuring our most important sales asset—our website—optimized for both organic growth and enterprise-level personalization
• Drive Conversion Rate Optimization: Build and execute a continuous A/B testing roadmap for high-traffic pages, launching experiments to improve pipeline generation
• Develop Web Strategy and UX: Partner with Design and Product teams to architect intuitive user journeys that lead different personas to the right solutions
• Manage the Web Stack & Data Flow: Oversee the “Web Stack” (CMS, Analytics, Heatmaps) to ensure data flows correctly into HubSpot, maintaining the technical health of our growth engine
• Performance Monitoring & Reporting: Track and report on key metrics using GA4, Search Console, and HubSpot, collaborating cross-functionally to find the “why” behind the data
• Optimize SEO and Organic Growth: Work with the Content team to ensure site architecture is optimized for search and high-intent keywords
• Implement Web Personalization: Deploy segment-based web experiences to provide tailored messaging for Enterprise vs. SMB visitors

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