Role Overview
Building the founding Emerging Business team in EMEA, you will act as a commercial specialist who oversees both market and segment activities. Your primary responsibility is to drive revenue growth across the Emerging Business segment by engaging partner advertisers and agencies.
Location: London. You are required to work from our office three days a week, and relocation support will be provided.
Key Responsibilities
- Identify high‑potential clients and grow programmatic inbound demand to meet or exceed sales targets, driving client satisfaction, renewal, and retention.
- Consult with clients to shape programmatic campaign strategies that align with their objectives and goals.
- Collaborate with DSPs, aggregators, and resellers to maximize reach and revenue.
- Develop scalable mechanisms and playbooks to unlock new clients and accelerate high‑potential opportunities.
- Build and scale best practices in a predictable, repeatable manner across partners to enhance buying efficiency.
- Monitor KPIs related to net‑new advertisers, growth, and churn, using insights to refine strategy.
- Stay current on industry trends, the competitive landscape, and emerging technologies to think outside the box and identify new opportunities.
- Partner cross‑functionally with Product, technical teams, and sales colleagues to synthesize market feedback and shape the future of our offering.
Qualifications
- Business‑level fluency in English and Italian; in‑depth knowledge of the Italian market, including local players, dynamics, and digital/programmatic buying.
- Fluency in Spanish and an understanding of the Spanish market is desirable but not essential.
- At least five years of digital advertising experience in client‑facing roles with strong data‑analysis capabilities.
- Hands‑on experience with programmatic/DSP environments.
- Deep understanding of ad tech, programmatic advertising, and the CTV ecosystem, as well as awareness of industry trends and emerging technologies.
- Proven track record of over‑achieving in a quota‑carrying role, including pipeline management, cross‑sell, upsell, retention, and activation.
- Experience building scalable sales resources such as playbooks, checklists, and educational materials, and delivering education at scale in your market.
- Analytical, data‑driven approach to sales process improvement and client strategy.
- Excellent communication and relationship‑building skills, with the ability to adapt style to technical, commercial, and senior audiences.
- Demonstrated ability to collaborate cross‑functionally across offices and time zones.
Success in This Role
- Achieving or exceeding revenue targets for the Emerging Business segment through programmatic partners and emerging demand channels.
- Strategically growing partners for the long term while maintaining a high‑quality advertising experience for Netflix members.
- Building a robust outbound pipeline with qualified leads that convert to active advertisers.
- Achieving high advertiser retention through scalable education and support.
- Driving adoption of playbooks, checklists, and self‑serve resources among DSPs, resellers, and clients.
- Building close and productive relationships with a variety of internal stakeholders.
- Developing data‑driven strategies—up to market level—that improve sales processes, partner performance, and client satisfaction.
- Providing actionable market insights that improve campaign performance and increase client investment.
- Removing barriers to scale for Emerging Business buyers and partners in the reference markets, thinking broadly and strategically.
Equal‑Opportunity Statement
Netflix is an equal‑opportunity employer and celebrates diversity. We provide a meaningful interview experience for all candidates. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service. If you need an accommodation or adjustment for a disability or any other reason during the hiring process, please request it from your recruiting partner.
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