About the Role
The Senior Events Manager is responsible for the strategy, planning and end‑to‑end delivery of adviser‑focused events, including webinars and face‑to‑face events. The role owns the design and execution of a high‑quality events programme that supports commercial objectives with a strong emphasis on adviser relevance and measurable outcomes including lead generation. Working closely with marketing, distribution, technical and product teams, the Senior Events Manager will translate business priorities into engaging, insight‑led events that deepen adviser engagement with Aberdeen and position the business as a trusted partner.
Key Responsibilities
- Develop and own the adviser events strategy, ensuring alignment with commercial objectives.
- Plan and manage an annual schedule of events, including technical and regulatory webinars, best‑practice sessions and face‑to‑face adviser roadshows.
- Lead the end‑to‑end delivery of all events, from concept and content development to live delivery and post‑event follow‑up.
- Act as the primary owner and subject‑matter expert for event platforms and suppliers including BrightTALK and Cvent.
- Work closely with Distribution and Technical teams to shape relevant adviser‑centric content, and with Compliance and Risk to ensure events meet regulatory and governance requirements.
- Manage external suppliers, venues and production partners, ensuring high‑quality delivery and value for money.
- Own the events budget, forecasting costs and managing spend effectively.
- Define and track success measures for events, using data and adviser feedback to continuously improve content, format and performance.
- Provide clear reporting and insight to stakeholders on engagement, outcomes and learnings.
About the Candidate
- Significant experience delivering events within financial services, ideally in platforms.
- Proven experience delivering both webinars and face‑to‑face events at scale.
- Proficient in event technology with hands‑on experience of using BrightTALK and Cvent.
- Experience using Salesforce and Marketing Cloud desirable.
- Strong project management skills and attention to detail, with the ability to manage multiple events and priorities simultaneously.
- Excellent stakeholder management skills with the confidence to influence and challenge senior stakeholders.
- A collaborative, proactive and highly organised approach.
- Good understanding of the UK financial adviser market and the requirements of a regulated environment.
- Ability to work flexible hours to support events and travel as required.
Benefits
- 40 days’ annual leave.
- 16% employer pension contribution.
- Discretionary performance‑based bonus (where applicable).
- Private healthcare.
- Range of flexible benefits including gym discounts, season ticket loans and employee discount portal.
EEO and Disability
We are proud to be a Disability Confident Committed employer. We embrace an inclusive culture and are committed to providing reasonable adjustments for applicants with disabilities. We welcome applicants from diverse backgrounds and welcome enquiries from all.
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