Job Overview
A member of the Seqirus Global Communications team, the Director, Communications – International Commercial Operations and Pandemic Preparedness provides senior‑level leadership and strategic communications counsel to support Seqirus’ international commercial and global pandemic objectives. The role develops and leads integrated communications strategies that enable business growth, new market access, product launches, portfolio expansion and pandemic preparedness across diverse, highly regulated international markets.
Principal Accountabilities
- Serve as the primary strategic communications business partner to the VP International Commercial and Pandemic, advising on leadership messaging, commercial priorities, employee engagement, investment decisions, change management and reputation risk.
- Develop and lead an integrated international region commercial communications strategy aligned with Seqirus and CSL enterprise objectives, supporting business growth, new market access, product launches, portfolio expansion, and pandemic preparedness and response.
- Partner with International Commercial, Pandemic, Regional and Corporate stakeholders to adapt and deploy enterprise, regional and market‑level communication strategies and campaigns, ensuring relevance, consistency, compliance and commercial impact.
- Design and deliver integrated communications strategies for international commercial projects and transformation programs, aligning with enterprise priorities and the needs of diverse, highly regulated markets.
- Provide strategic stewardship of the Seqirus brand, style and visual identity across international commercial communications, guiding regional teams and ensuring content across Seqirus‑owned channels and third‑party platforms is accurate, compliant, on‑brand and reinforces commercial and corporate positioning.
- Work with cross‑functional colleagues to maximise the impact of scientific presentations, publications, regulatory submissions, product approvals, launches and company investments to support commercial objectives.
- Partner with HR and International Commercial Leadership to design and deliver internal engagement initiatives that strengthen employee connection to Seqirus’ mission, commercial strategy and performance objectives across international regions.
- Lead the planning and delivery of key international engagement moments, including town halls, leadership forums, executive briefings, leadership visits, fireside chats and structured feedback mechanisms.
- Regularly review and maintain target lists of top tier media outlets in international markets, develop relationships with influential journalists and ensure awareness of CSL Seqirus, influenza, and pandemic preparedness.
- Actively pitch high quality product and corporate news stories to optimise earned media coverage and develop and monitor impact metrics.
- Act as a media spokesperson on behalf of CSL Seqirus for international commercial and pandemic businesses, using pre‑approved material.
- Lead media training for international commercial and pandemic spokespeople.
- Manage regional and local PR agencies when applicable, including agency selection, negotiation and budget performance.
- Ensure consistent, high‑quality content for internal and external audiences across CSL and Seqirus owned channels.
- Establish and track communications metrics and insights to continuously improve engagement and effectiveness.
- Strengthen and protect Seqirus’ reputation across international regions through proactive media engagement, external stakeholder communications, partnerships and thought‑leadership activities.
- Serve as a primary media and issues‑management lead for international commercial and pandemic‑related topics.
- Establish and nurture professional relationships with key stakeholders in international markets, including editors, journalists, KOLs and communications peers in government, public health agencies and MLOs.
- Partner with Corporate and External Affairs to support communications for seasonal and pandemic portfolios across international regions.
- Lead the planning and execution of senior‑level internal and external stakeholder engagements, including executive and VIP visits.
- Collaborate with CEA and regional colleagues to support leadership participation in government, industry, public‑health and stakeholder initiatives.
- Identify, assess and manage reputation, engagement and issues risks across international markets, providing strategic counsel and coordinating mitigation strategies.
- Act as the international commercial and pandemic crisis communications lead, partnering with global crisis and reputation teams for preparedness and rapid response.
- Contribute to industry issues management and policy shaping through active membership in communications networks such as IFPMA, Vaccines Europe and ABPI.
- Represent CSL Seqirus in public private partnerships and other relevant fora and support corporate presence at international meetings.
Scope / Accountability
The role has strategic input and accountability at an international level, developing and leading integrated communications strategies that support Seqirus’ International Commercial and Pandemic objectives. It operates globally, partnering with leadership, regional teams and Corporate & External Affairs stakeholders to translate enterprise strategies into effective, compliant and commercially impactful communications across diverse, highly regulated markets.
Impact / Influence / Liaison
Significant influence at senior international leadership level, acting as a trusted strategic communications advisor to International Commercial and Pandemic leaders and shaping leadership messaging, engagement approaches, and change and transformation communications. Requires strong influencing and negotiation capabilities to align international priorities with CSL and Seqirus enterprise frameworks in a highly matrixed global environment.
Decision Making
Operates in a complex decision‑making environment, balancing established global frameworks with the need for sound judgement, prioritisation and timely local execution. Works within defined enterprise and functional processes while interpreting and applying these frameworks to meet international business needs, regulatory requirements and audience expectations.
Innovation
Requires a high level of strategic, creative and practical innovation to deliver effective communications across diverse, highly regulated international markets. Focuses on creative storytelling, channels and engagement approaches within established enterprise frameworks to support commercial growth, pandemic readiness, leadership effectiveness and employee engagement. Uses audience insight, data and emerging best practice to continuously improve communications impact, reputation outcomes and change adoption at scale.
Travel Requirements
Ability/willingness to travel to other company sites within CSL globally.
Knowledge, Skills & Competencies
- Strong strategic thinking with commercial and operational acumen.
- Exceptional written, editorial and storytelling capability.
- Advanced stakeholder management, influencing and negotiation skills.
- Ability to operate effectively in fast‑paced, high‑pressure and ambiguous environments.
- High personal credibility, sound judgement and strong attention to detail.
- Proven ability to understand and translate complex scientific, clinical and technical information into clear, compelling communications.
- Deep expertise in communications strategy and execution based on audience insight and business objectives.
- Agile, lateral thinker capable of developing innovative solutions in dynamic, matrixed environments.
Minimum Education Requirements
Bachelor’s degree or equivalent in Communications, Public Relations, Journalism or a related field required; postgraduate qualifications desirable.
Minimum Experience Requirements
12+ years’ experience in earned media, communications, media and government. Knowledge of the vaccines industry, international markets and global health landscape. Deep understanding of how to maximise earned media and leverage social media. Experience collaborating with colleagues at multiple levels across functions, matrixes and geographies to ideate, co‑create and execute shared goals.
Equal Opportunity Employer
CSL is an Equal Opportunity Employer. If you are an individual with a disability and need a reasonable accommodation for any part of the application process, please visit https://www.csl.com/accessibility-statement.
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