Area Manager UK

We’re Vilgain – a European food and lifestyle brand built on clean ingredients, uncompromising quality, and products that actually make sense. We’ve built a loyal following across Central Europe and now we’re bringing that same energy to the UK.

What you will do:

• Own the performance and profitability of your stores – revenue, margins, staffing costs, inventory, and operational expenses.
• Proactively identify opportunities to grow sales, improve processes, and optimize costs.
• Plan and evaluate KPIs, work with data, and deliver regular performance reports.
• Lead and develop Store Managers through coaching, feedback, and personal development plans.
• Identify talent across your stores and build a systematic approach to their growth.
• Ensure operational quality and customer experience consistently meet brand standards.
• Oversee visual merchandising, cleanliness, replenishment, and process compliance.
• Take ownership of inventory results and drive loss reduction across your area.
• Act as a key partner on retail projects – from planning through to launch.
• Support new store openings – staffing, training, and operational preparation.
• Serve as the link between HQ and stores, cascading priorities and changes effectively.
• Collaborate cross-functionally with buying, marketing, HR, logistics, and expansion teams.
• Ensure compliance with internal policies, health & safety, hygiene, and operational standards.
• Represent the brand and foster a positive, high-performing team culture.

What we’re looking for:

• Experience in retail management – whether you’ve run one store brilliantly or managed multiple sites, we’re open to both.
• Strong commercial acumen – you’re comfortable with P&L, KPIs, and data-driven decision-making.
• A natural people leader who develops others and builds trust quickly.
• Highly organized, able to manage multiple priorities across locations.
• Hands‑on and field‑oriented – you lead from the front, not from a desk.
• Based in London or willing to relocate – this role is London‑based.
• Driving licence (category B) and willingness to travel as the business grows.
• Passion for health, food, and the Vilgain brand is a big plus.

What’s in it for you:

• A rare chance to be part of a brand’s very first chapter in the UK market.
• A role that grows with you – start with one store, build towards leading the whole UK market.
• Competitive compensation and employee benefits including discounts on Vilgain products.
• A tight‑knit, ambitious team that moves fast and gets things done.
• Monthly credits and employee discounts on Vilgain products.

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