SEO Assistant Manager

What’s in it for you

Working at M&S means being part of something bigger – helping to deliver quality, value and service to millions of customers every day. We’re inclusive, fast-moving and always evolving, with a strong sense of purpose and a focus on doing the right thing.

• 20% colleague discount on all M&S products and many third-party brands for you and someone in your household, available once you’ve completed your probation
• Competitive holiday allowance with the option to buy more
• Discretionary bonus schemes linked to your performance and ours
• Strong pension and life assurance to help plan for the future
• Tailored induction and training to support your development from day one
• Exclusive perks and savings through our M&S Choices portal
• Market‑leading family policies, including parental, adoption and neonatal leave
• 24/7 wellbeing support, including virtual GP access and mental health services
• One paid volunteer day a year to support a cause that matters to you

What you’ll do

The role of SEO Assistant Manager will support and optimise digital content across UK & IE markets to strengthen search visibility, enhance customer experience, and contribute to overall organic growth.

• Optimise on-page content elements (meta tags, headings, content, internal links) across priority templates to maximise SEO performance across Fashion, Home & Beauty
• Conduct editorial planning, brief creation, and gap analysis; recommended evergreen content topics to inform the content calendar, increasing visibility of long‑form content in SERPs
• Develop and refine topic clusters, aligning content updates with taxonomy improvements and broader category strategies
• Identify opportunities to improve content quality, hygiene, and internal linking across the site, utilising keyword and competitor data to inform decision‑making
• Coordinate with the external copywriting agency, ensuring effective budgeting, briefing and prioritisation of large‑scale content batches
• Report on the performance of SEO changes and campaigns, sharing insights and success stories with relevant stakeholders to encourage continued optimisation
• Provide SEO training; upskilling stakeholders on best practice, defining processes, developing learning materials, and articulating the role content plays in wider online and acquisition strategies
• Support the SEO Manager in building the content optimisation and experimentation roadmap, contributing ideas and helping set category priorities in alignment with business objectives
• Contribute to cross‑functional projects, including content migrations and template development, ensuring SEO Content best practice is applied
• Stay up to date on search trends, algorithm changes, and industry developments, sharing relevant insights and opportunities with the team.

Who you are

• Demonstrable experience working within SEO teams or agencies
• Strong understanding of SEO best practice, with specialist knowledge of content optimisation, search intent, and on‑page factors that influence organic visibility
• Good understanding of e‑commerce page types and how each can be optimised for SEO
• Strong organisational skills, with the ability to manage multiple projects and large‑scale content and data sets
• Clear communication skills, with an excellent grasp of English spelling, punctuation, and grammar
• Collaborative mindset, and able to build strong working relationships with content writers, editors, merchandisers, analysts, and commercial stakeholders
• Data‑driven approach; able to support recommendations with insight and monitor performance impact
• Familiarity with a variety of SEO and analytics tools (e.g., Google Search Console, Google Trends, Adobe Analytics, Botify, SEO rank trackers) – or a willingness to learn them quickly
• Desirable: Understanding of how content influences consumer behaviour and engagement
• Desirable: Awareness of Technical SEO and Digital PR, and how both align with Content SEO to impact performance

If you feel you’d benefit from any support or reasonable adjustments during any stage of the recruitment process, please don’t hesitate to let us know when completing your application. This information will be picked up by our team, so we can try and put steps in place to help you be at your best through this process.

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