Product Marketing Manager EMEA

As the Product Marketing Manager EMEA, your main responsibilities will involve collaborating with various teams to gain a deep understanding of user needs and market trends. You will play a pivotal role in shaping the customer journey and promoting the adoption of Collinson’s products and services. This will entail developing effective go-to-market strategies, crafting compelling messaging and content, facilitating sales channels worldwide, specifying regional/market demands, and formulating business justifications for potential future product line investments.

Key Responsibilities

• Craft product narrative, positioning, segmentation, and align communication with partner teams.
• Lead go-to-market planning, coordinating global and regional launches effectively.
• Develop product positioning, narratives, and marketing messages that deeply resonate with the target audience.
• Take ownership of the entire product marketing lifecycle, including messaging, competitive intelligence, and documenting/advocating for a frictionless customer journey, for a new product launch.
• Understand and articulate industry trends, representing the voice of the customer to shape the product and user experience in collaboration with cross-functional teams.
• Collaborate with sales, operations, and insights teams to gather customer feedback, incorporate it into product marketing messaging, and provide recommendations to Product teams for enhancements.
• Work closely with product management, marketing managers, and commercial teams to establish best practices and ensure successful product launches and services.
• Supervise and communicate progress on plans, key milestones, roadblocks, and mitigation approaches.
• Measure product marketing effectiveness, providing ongoing transparency through regular reporting and communicating progress aligned with key milestones and goals.
• Monitor industry trends and competitive shifts, optimizing and adjusting product positioning and marketing messaging.
• Display flexibility in adapting to changing duties, responsibilities, and product focus areas based on the evolving needs of the company.

Knowledge, skills and experience required

• Proven experience in Product Marketing
• Data driven and results oriented
• Proven success developing and delivering product positioning, value propositions, and narratives
• Comprehensive understanding of the product development and go-to-market process
• Understanding of the technical aspects of product development
• Developed interpersonal skills with the ability to listen and socialize ideas across functions
• Ability to channel the voice of the customer into practical recommendations
• Ability to learn and adapt quickly to constant change and work effectively in a fast-paced environment
• Ability to translate technical specifications and capabilities into customer and business value statements
• Strong structured problem-solving skills and attention to detail
• Excellent project management, organizational, analytical, and creative thinking skills
• Exceptional written and oral communication skills, good at facilitation of the meetings and discussions, excellent presentation skills
• Self-starter with a problem-solving mindset, the ability to work with minimal supervision, and to direct others’ work
• Experience in the travel industry is a plus

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