Product Marketing Manager

Product Marketing Manager

As the Product Marketing Manager at Cohere, you will develop and execute marketing strategies for AI products, focusing on driving product adoption and business growth. You will lead the strategy and go-to-market positioning for product launches across the full customer journey.

Responsibilities

• Work with product managers to understand key value proposition and target markets, creating demand‑driving campaigns.
• Plan and execute marketing campaigns, promotions, content initiatives, and build sales training and collateral.
• Ensure consistency in brand voice and tone across all content.
• Collaborate with internal teams and external partners to deliver content on time and aligned with business objectives.
• Oversee strategic product launches from beta to general availability, ensuring targets are met.
• Enable sales teams at all levels on Cohere’s value proposition and messaging.
• Conduct competitive analysis to inform product development, pricing and marketing activities.

Qualifications

• Experience with large language models and retrieval‑augmented generation.
• 5+ years of product marketing experience in enterprise software and SaaS.
• High level of technical acumen and ability to understand complex AI technologies.
• Ability to operate in a fast‑moving and constantly changing environment.
• Strong interpersonal skills with conviction and diplomacy.
• Strong verbal and written communication skills.
• Strong sense of ownership.

Benefits

• Open and inclusive culture.
• Work closely with a team on cutting‑edge AI research.
• Weekly lunch stipend, in‑office lunches and snacks.
• Full health, dental and a separate mental‑health budget.
• 100% parental leave top‑up for up to six months.
• Personal enrichment benefits for arts, culture, fitness, well‑being and workspace improvement.
• Remote‑flexible offices in Toronto, New York, San Francisco, London and Paris plus a co‑working stipend.
• Six weeks of vacation.

We value and celebrate diversity and strive to create an inclusive work environment for all. All candidates are welcome and we are committed to providing equal opportunities. If you require accommodations during the recruitment process, please let us know and we will work together to meet your needs.

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