BDM – Direct Sales Mid-Market (Midlands)

Company: Coface
Apply for the BDM – Direct Sales Mid-Market (Midlands)
Location: Birmingham
Job Description:

Job Description

Misson: This role will support our UK sales efforts, with a particular focus on the Midlands (Birmingham and surrounding areas) of the UK.

  • To deliver new business sales to meet individual target and team target.
  • Liaise with the Commercial Department to ensure prudent Commercial Underwriting of Credit Insurance Business, adhering to Group and UK Rules and Standards.
  • Develop interest and awareness in the Credit Insurance market in your allocated geographical region to generate leads and secure profitable business for Coface.
  • To identify opportunities for all Coface product lines, thereby maximising contribution to the business. Whilst converting internal leads presented.
  • Develop and build a network of introducers and a panel of general insurance brokers, in your geographical area to provide you new business leads.
  • To work closely with Commercial Underwriting, the Marketing Department and any external marketing resource employed, in managing leads and feeding back activity results.
  • To work closely with the Client Services & Contract Services teams to ensure a timely and efficient service to prospects and clients.

Tasks and Responsibilities

  • Delivery of budgeted targets for new sales for credit insurance
  • Generate and follow up leads and appointments through own networking and proactive prospecting as well as using Coface marketing resources
  • Update and maintain the CRM system
  • Manage relationships with prospects and introducers
  • Manage relationships with internal stakeholders
  • Price cases via the PEPS pricing tool
  • Produce accurate contract documentation via CofaFlow system
  • Do full KYC (know your customer) and UBO (ultimate beneficial owner) checks on all policies sold

Qualifications

  • Degree educated (2.1) in a Finance, Business or related field;
  • Previous sales experience is essential (min of 3 years) and previous TCI industry experience is desirable;
  • Autonomous: able to self-motivate and focus on goals and activities while working on one’s own;
  • Sales negotiation and communication skills;
  • Prioritisation: determines the importance of each task and allocates time accordingly;
  • In depth familiarity and knowledge of various contract structures in order to know how best to negotiate between price and risk;
  • Knowledge of current economic climate and how it affects the market;
  • Driven with the ability to thrive in a target driven environment;
  • Proven track record in meeting and exceeding targets;
  • Proven track record in building long term relationships internally and externally;
  • An understanding of compliance in a regulated environment.

Additional Information

Why Join Coface?

At Coface, we offer a dynamic, international working environment where your expertise will directly contribute to the success and expansion of our UK business. You will work alongside high‑calibre professionals in a fast‑paced, strategic role with strong exposure to senior leadership and cross‑border collaboration.

If you are a commercially minded professional looking for an exciting opportunity to make an impact, we invite you to apply.

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Posted: June 1st, 2026