BDM – Direct Sales, Mid-Market (London/South of UK)

Company: Coface Group
Apply for the BDM – Direct Sales, Mid-Market (London/South of UK)
Location: London
Job Description:

BDM – Direct Sales, Mid-Market (London/South of UK)

  • Full-time
  • Department: Commercial – 002
  • Contract type (job boards): Permanent contract
  • Our 5,200 experts representing 80+ nationalities in 58 countries are united by a shared purpose: helping companies navigate through uncertainty by empowering them to make the right decisions and trade smarter in a complex world.

    With nearly 80 years of global experience, we offer companies a full range of solutions: Trade Credit Insurance, Business Information, Debt Collection, Single Risk insurance, Surety Bonds, Factoring — all driven by a unique data patrimony, cutting-edge technology, innovation and a deep understanding of the global economy.

    Joining Coface means being part of a close-knit international organization, where your ideas matter. We foster a culture of learning, collaboration and inclusion where you are given responsibilities and can see the impact of your actions.

    Shape the future of trade with us. Join our team!

    Misson:

    This role will support our national sales efforts, with a particular focus on London (and the Southern areas) of the UK.

    • To deliver new business sales to meet individual target and team target.
    • Liaise with the Commercial Department to ensure prudent Commercial Underwriting of Credit Insurance Business, adhering to Group and UK Rules and Standards.
    • Develop interest and awareness in the Credit Insurance market in your allocated geographical region to generate leads and secure profitable business for Coface.
    • To identify opportunities for all Coface product lines, thereby maximising contribution to the business. Whilst converting internal leads presented.
    • Develop and build a network of introducers and a panel of general insurance brokers, in your geographical area to provide you new business leads.
    • To work closely with Commercial Underwriting, the Marketing Department and any external marketing resource employed, in managing leads and feeding back activity results.
    • To work closely with the Client Services & Contract Services teams to ensure a timely and efficient service to prospects and clients.

    Tasks and Responsibilities

    • Delivery of budgeted targets for new sales for credit insurance
    • Generate and follow up leads and appointments through own networking and proactive prospecting as well as using Coface marketing resources
    • Update and maintain the CRM system
    • Manage relationships with prospects and introducers
    • Manage relationships with internal stakeholders
    • Price cases via the PEPS pricing tool
    • Produce accurate contract documentation via CofaFlow system
    • Do full KYC (know your customer) and UBO (ultimate beneficial owner) checks on all policies sold
      • Degree educated (2.1) in a Finance, Business or related field;
      • Previous sales experience is essential (min of 3 years) and previous TCI industry experience is desirable;
      • Autonomous: able to self-motivate and focus on goals and activities while working on one’s own;
      • Sales negotiation and communication skills;
      • Prioritisation: determines the importance of each task and allocates time accordingly;
      • In depth familiarity and knowledge of various contract structures in order to know how best to negotiate between price and risk;
      • Knowledge of current economic climate and how it affects the market;
      • Driven with the ability to thrive in a target driven environment;
      • Proven track record in meeting and exceeding targets;
      • Proven track record in building long term relationships internally and externally;
      • An understanding of compliance in a regulated environment.
      • Why Join Coface?

        At Coface, we offer a dynamic, international working environment where your expertise will directly contribute to the success and expansion of our UK business. You will work alongside high-calibre professionals in a fast-paced, strategic role with strong exposure to senior leadership and cross-border collaboration.

        If you are a commercially minded professional looking for an exciting opportunity to make an impact, we invite you to apply.

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Posted: June 1st, 2026