Senior Director, Consumer Data Strategy

What You’ll Do for Us

• Define the global vision and roadmap for evolving, governing, activating, and measuring consumer data across channels and markets, with activation‑ready frameworks.
• Build the foundations of a robust consumer data ecosystem that integrates first‑party, second‑party, and third‑party data sources with clear pathways to activation and value realization, while ensuring quality, consistency, and global interoperability.
• Partner with cross‑functional teams—including Digital, Data, Technology, Customer & Commercial, Media, and regional Operating Units—to design global‑to‑local data flows, integration models, and activation strategies that scale across markets.
• Own the connection between data strategy and marketing activation, enabling advanced segmentation, personalization, predictive insights, and experimentation across channels.
• Establish measurement frameworks that connect consumer data activation to marketing effectiveness, learning agendas, and commercial outcomes.
• Guide the adoption of ethical, privacy‑forward data practices that build trust with consumers and support long‑term value creation.
• Identify and prioritize high‑impact global use cases that unlock competitive advantage.
• Translate complex technical concepts into clear strategic guidance for marketing and business leaders, enabling stronger decision‑making and more effective investments.
• Serve as a champion for data literacy across the global marketing community, building capabilities, routines, and best practices to accelerate adoption and impact.
• Build and manage strategic data partnerships with external platforms, technology providers, and media partners to expand data capabilities and measurement opportunities.
• Monitor emerging data trends, regulatory changes, and technological innovations to ensure Coca‑Cola remains ahead of the curve in a rapidly evolving landscape.
• Collaborate with insights teams to connect behavioural, attitudinal, and transactional data, enabling an end‑to‑end view of the consumer and powering deeper human understanding.
• Lead the strategic adoption and governance of AI and machine learning capabilities within the consumer data ecosystem, including the deployment of AI for audience intelligence, content personalisation, and predictive modelling.
• Own the global data quality and enrichment strategy, establishing standards and scoring models that ensure consumer profiles are accurate, complete, and fit for activation.
• Help develop real‑time data capability, enabling live signal ingestion and in‑moment decisioning.

Requirements & Qualifications

• Bachelor’s degree in Marketing, Data Science, Digital Strategy, Business, Analytics, or a related field; master’s degree preferred.
• 10+ years of experience leading and evolving consumer data strategy at global scale, within complex, matrixed organisations.
• Proven experience leading or shaping large‑scale consumer data and marketing data platforms (CDP, Analytics, cloud data platforms, identity and activation stacks).
• Demonstrated ownership of end‑to‑end data architecture design, including ingestion, modelling, interoperability, and activation at global scale.
• Deep expertise designing and operating privacy consent and identity‑aware data systems across multiple regulatory environments.
• Demonstrated experience collaborating with external data and media partners, including defining value exchange and measurement.
• Experience partnering with technology, digital, analytics, and marketing teams to build data‑driven capabilities and tools.
• Strong measurement orientation, with experience defining effectiveness frameworks, experimentation, and learning loops.
• Experience employing advanced data techniques such as segmentation, predictive modelling, machine‑learning‑enabled activation, and experimentation.
• Demonstrated strong executive communication, transformation leadership, and AI/data fluency in complex, matrixed environments.
• Ability to lead transformation initiatives, manage ambiguity, and drive alignment in fast‑paced, evolving environments.
• Demonstrated experience designing and implementing AI/ML‑powered data capabilities, including generative AI applications, predictive audience modelling, and automated decisioning within marketing or data platforms.
• Practical experience with identity resolution strategies, including clean‑room technologies (e.g. Liveramp, InfoSum, Habu, AWS Clean Rooms).

What We’ll Do for You

• Global Influence & Strategic Impact: Shape the data foundations and activation strategies that power Coca‑Cola’s global marketing ecosystem, enabling decisions that reach billions of consumers.
• Career Growth & Development: Gain access to world‑class development programs, cross‑functional exposure, and global learning communities.
• Competitive Total Rewards: Market‑leading compensation, comprehensive well‑being programmes, and a flexible, modern work environment.

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