Thrivin Gymwear is a fast-growing women’s activewear brand built around a simple belief: when you look good, you feel powerful. Founded in 2023, Thrivin creates sculpting, confidence-enhancing activewear designed to support women through every workout and every part of daily life. With a rapidly growing global customer base and a highly engaged community, we’re focused on building a world-class customer experience that extends far beyond the first purchase.
As we continue to scale, we’re looking for a Retention Manager to help turn customers into loyal advocates and drive sustainable, repeatable revenue growth.
The Rol
eWe’re looking for a Retention Manager to own execution across CRM and lifecycle marketing
.This is a high-ownership, performance-driven role focused on increasing repeat revenue, customer lifetime value, and customer retention through strategic execution across email, SMS, and lifecycle marketing
.This role is not simply about sending campaigns. It’s about building a retention engine that compounds over time — creating systems, journeys, and customer experiences that consistently bring customers back
.You’ll work closely with the CRM Strategy Lead, Design Team, and wider Marketing function to execute campaigns, optimise customer journeys, and continuously improve performance through testing and data-driven decision making
.What You’ll O
wnCRM & Retention Executi
- onOwn day-to-day execution across all CRM channels, including email, SMS, and lifecycle marketi
- ngExecute weekly campaign calendars, product launches, promotions, and seasonal activatio
- nsEnsure all campaigns are delivered accurately, on time, and to a high standa
- rdMaintain strong campaign planning and execution process
esLifecycle Marketing & Automat
- ionBuild, manage, and optimise high-performing automated customer journeys, includi
- ng:Welcome ser
- iesAbandoned cart fl
- owsAbandoned checkout fl
- owsPost-purchase journ
- eysWin-back campai
- gnsReactivation progr
- amsContinuously improve flow performance through testing, segmentation, and optimisat
- ionIdentify opportunities to increase engagement, conversion, and repeat purchase behavi
ourCopywriting & Creative Perform
- anceWrite high-converting copy for campaigns, flows, and lifecycle communicat
- ionsTest messaging, hooks, offers, and creative angles to improve perform
- anceMaintain a premium, consistent brand voice across all customer communicat
- ionsCollaborate with the Design Team to develop effective campaign creative and customer experie
ncesPerformance & Optimis
- ationMonitor and improve key retention metrics, inclu
- ding:Revenue per reci
- pientRepeat purchase
- rateCustomer lifetime value
- (LTV)Email and SMS revenue contrib
- utionAnalyse campaign and flow performance to identify opportunities for g
- rowthBuild a culture of testing, learning, and continuous optimis
- ationUse data and customer insights to drive decision m
akingCross-Functional Collabo
- rationWork closely with the CRM Strategy Lead to execute retention initiatives and prio
- ritiesPartner with the Design Team on creative development and campaign
- assetsCollaborate with the Performance Marketing Team to ensure alignment across acquisition and retention e
- ffortsSupport wider marketing and commercial initiatives through lifecycle marketing exe
cutionWhat We’re Look
ing ForExp
- erience2–5+ years experience in CRM, lifecycle marketing, or retention marketin
- g rolesStrong hands-on experience with
- KlaviyoProven experience managing email and SMS marketing p
- rogramsExperience building and optimising lifecycle journeys and automate
- d flowsExperience within ecommerce, DTC, retail, fitness, wellness, beauty, or consumer brands is highly pr
eferredSkills & Comp
- etenciesStrong copywriting skills with a focus on conversion and customer en
- gagementData-driven mindset with strong analytical
- abilityExperience with segmentation, A/B testing, and campaign opti
- misationDeep understanding of customer behaviour and lifecycle marketing pr
- inciplesHigh ownership and ability to execute indep
- endentlyStrong attention to detail and organisationa
- l skillsComfortable working in a fast-paced, high-growth env
- ironmentFluent in
EnglishIdeal
- CandidateThinks in terms of revenue, not j
- ust sendsUnderstands how to turn first-time customers into repeat
- customersBalances creativity with analytical
- thinkingMoves quickly, tests frequently, and optimises con
- tinuouslyTakes ownership and delivers without needing constant
- oversightPassionate about ecommerce, fitness, wellness, and customer e
- xperienceExcited by the challenge of building scalable retention systems that drive long-te
rm growthWhy Joi
- n Thrivin?Opportunity to join a fast-growing global activewear brand at an exciting stage
- of growthHigh ownership and direct impact on customer retention a
- nd revenueWork alongside an ambitious, entreprene
- urial teamFlexible remote working e
- nvironmentOpportunity to build and scale a best-in-class retention engine from the
- ground upCompetitive salary and strong growth potential as the business continue
s to scale…