Field Sales Manager (Midlands UK) – Industrial Automation – £60k Basic + Bonus + Car
About the Company
Our client is a well-established, independent specialist in the industrial automation and motion control sector. They are a key UK partner for leading global manufacturers and provide a comprehensive range of high-quality products and technical solutions, including servo systems, drives, robotics, linear motion, and associated automation components.
The company has a strong reputation for technical expertise, application support, and delivering reliable solutions to a wide range of manufacturing and process industries. They are entering a significant growth phase and are looking to strengthen their presence in the Midlands.
The Role
We are seeking an experienced and commercially driven Sales Manager to lead and develop sales across the Midlands region. This is a proactive field sales role focused on both acquiring new business and growing existing accounts within the industrial automation market.
Key Responsibilities
- Develop and execute a regional sales strategy to achieve and exceed revenue and margin targets.
- Identify, qualify, and secure new business opportunities with OEMs, system integrators, end users, and contractors.
- Build and maintain strong relationships with key decision-makers (engineering, technical, and procurement).
- Provide technical and commercial support to customers, working closely with internal application engineers.
- Manage and grow a portfolio of existing accounts to maximise share of wallet.
- Prepare and present compelling proposals, quotations, and tender responses.
- Monitor market trends, competitor activity, and emerging opportunities in automation.
- Accurately forecast sales and maintain a healthy pipeline using CRM tools.
- Attend industry events, exhibitions, and networking functions as required.
Candidate Profile
Essential:
- Proven track record in technical field sales within industrial automation, motion control, drives, robotics, or closely related industrial sectors.
- Strong understanding of automation technologies (servo drives, PLCs, motion systems, robotics, etc.).
- Experience selling to manufacturing companies, OEMs, and system integrators.
- Self-motivated with excellent relationship-building, negotiation, and closing skills.
- Ability to work independently while collaborating effectively with a technical team.
- Full UK driving licence.
Desirable:
- Existing network of contacts in the Midlands manufacturing and automation market.
- Background working with Siemens, or similar leading automation brands.
- Experience in food & beverage, packaging, automotive, or general manufacturing industries.
- Familiarity with CRM systems (e.g., Salesforce or similar).
Package – £60K basic + 15% bonus + Car
Project ID – 7757
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