Regional Sales Associate (Midlands)

Company: GARMIN (EUROPE) LIMITED
Apply for the Regional Sales Associate (Midlands)
Location: West Midlands
Job Description:

Regional Sales Associate (Midlands)

Salary: £30,000 per annum

Company Car

Hours: 40 hours per week, Monday to Friday

Location: Midlands, field role involving travel

All applicants must have field based experience and hold a valid drivers licence.

Purpose of the job;

To develop and manage Specific accounts as required within the Midlands area, covering all Garmin product segments

Promoting and selling Garmin’s broad portfolio of products. This includes sales, training, merchandising and where required supporting Events and Marketing Activations.

The role will have sales targets as well as a performance store measurement.

Key Responsibilities;

Sales Performance

  • Driving performance of designated accounts measurable by sales data
  • Building relationships at store level ensuring Garmin is the go-to brand
  • Supporting the use of the Dealer Resource Centre (DRC) to improve efficiencies for managing our customer base
  • Working with the Inside Sales Team (IST) to drive contacts to support the sales out of all Garmin products
  • Prospect non-stockists

Merchandising

  • Take ownership and responsibility for in store and merchandising and product representation with all customers in line with current Garmin campaign activity

Training & Development

  • Delivering best-in-class training to ensure high level of product understanding in our customers
  • Training delivered to both designated accounts and where formally booked, national accounts either in person or virtually via maintained call plan
  • Supporting the Category Product Team in developing and implementing digital training content (i.e. Myagi)
  • Continuous improvement of training process to drive engagement

Events & Marketing Activations

  • Supporting Marketing Activations and Events including Trade Shows, Exhibitions and Conferences where requested

Customer Focus

  • Support Category Product and Marketing teams with additional insight on product feedback from the field
  • Liaise with wider Sales and Marketing teams as to competitor activity on a local and national level

Education & Experience;

  • Sales / Marketing experience.
  • Drive and dedication towards the company and business opportunities.
  • Pro-active and organized.
  • Used to working as a team member in a progressive environment.
  • Well presented and professional at all time.
  • Thorough with a strong attention to detail.
  • Positive attitude towards the products and company.
  • Good time management.
  • Excellent presentation and administration skills.
  • High degree of communication and interpersonal skills at all levels – Leadership, Business, Colleagues and customers alike.
  • Excellent written communication skills.
  • Proven product and knowledge base of Garmin products.
  • Continued development with the UK Sales Department.
  • Ability to travel on business domestically and internationally as required.
  • Cost effective and financially aware in all areas of the position.
  • Experience of a field position

Posted: June 2nd, 2026