Overview
London (Hybrid) – Product Marketing Manager, Inbound & Customer Research role at CFA Institute.
What You’ll Do
- Build a deep understanding of customer needs, behaviours, and market dynamics through research and analysis.
- Turn insight into clear, practical recommendations that influence product direction and go‑to‑market approach.
- Support the coordination and readiness of global product launches, ensuring alignment across teams.
- Partner closely with product, marketing, and commercial teams to align on positioning, messaging, and priorities.
- Conduct competitive and market analysis to identify opportunities for differentiation and growth.
- Contribute to product positioning and customer‑facing messaging grounded in real customer understanding.
- Bring clarity to complex or ambiguous challenges, helping stakeholders make informed decisions.
- Act as a trusted partner across teams, influencing direction through insight rather than ownership.
What We’re Looking For
- Experience in customer insights, market research, UX research, or voice‑of‑customer work.
- Strong ability to synthesize complex information and translate it into clear, actionable recommendations.
- Exposure to product launches, positioning, or go‑to‑market activity.
- Experience with inbound product marketing or early‑stage product marketing activities, particularly around customer insight, positioning, and market understanding.
- Experience working cross‑functionally with product, marketing, or commercial teams.
- Ability to influence stakeholders and shape decisions through insight, rather than direct ownership.
- Excellent communication skills, with the ability to present ideas clearly to different audiences.
- Natural curiosity, analytical mindset, and comfort working in evolving or ambiguous environments.
- Backgrounds in product marketing (insight‑led), UX research, market research, or early‑stage product roles are particularly relevant.
Benefits
- Expected salary range: £60,000 – £70,000 per year.
- Eligibility for an annual incentive bonus.
- 12% employer contribution to a pension plan.
- Comprehensive medical benefits package.
- Flexible work options and a supportive, customer‑first culture.
EEO Statement
We are an Equal Opportunity Employer. CFA Institute prohibits both discrimination and harassment with regard to all identifying characteristics: any individual employee, group of employees, or prospective employee on the basis of race, color, national origin, citizenship or immigration status, religion, creed or belief, age, marital or partnership status, marital or family status, caregiver status, pregnancy and maternity, sexual and other reproductive health decisions, physical abilities/qualities, disability, sexual orientation, gender, gender identity or expression, predisposing genetic characteristic, military or veteran status, status as a victim or witness of domestic violence or sex offense or stalking, unemployment status, infectious disease carrier status, migrant worker status, educational background, socio‑economic status, geographic location and culture or any other basis protected by applicable law. This policy impacts all aspects of employment, including but not limited to recruitment, hiring, compensation, training, development, promotion, demotion, layoff, recall, furlough, transfer, leave of absence, and dismissal. This policy applies to all CFA Institute employees, regardless of location.
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