Assistant CRM Manager

Hybrid role commuting weekly to our offices in Bridgwater OR Northampton

About the role

We’re looking for an Assistant CRM Manager to support the delivery of targeted, data-driven campaigns across email, push notifications and direct mail. You’ll play a key role in planning, executing and optimising CRM activity to drive customer engagement, retention and revenue.

Key responsibilities

• Plan and deliver multi‑channel CRM campaigns end-to-end
• Use customer data and segmentation to target and personalise communications
• Monitor campaign performance and optimise based on insight and testing
• Work closely with internal teams to align CRM activity with wider marketing and trading plans
• Support continuous improvement through A/B testing and performance analysis

About you

• Experience in a CRM or email marketing role
• Strong analytical mindset with the ability to turn data into actionable insight
• Familiar with segmentation, customer journeys and campaign optimisation
• Excellent stakeholder management and communication skills
• Proactive, detail-oriented and commercially aware
• Competitive salary and benefits
• Opportunity to grow within a fast‑paced retail environment

Apply now to take the next step in your CRM career.

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