We’re proud to be part of STARK Building Materials UK and dedicated to providing top-quality products and exceptional service to our customers. We’re a friendly and collaborative team, passionate about what we do and committed to doing it well.
We’re looking for a Sales Insights & Analytics Lead to join us to lead the development and delivery of sales insight, analytics, and performance reporting across Stark UK, providing a single, trusted view of commercial performance. The role ensures that data is translated into actionable insight that drives daily sales activity, supports strategic decision-making, and identifies growth opportunities across territories, customers, and markets. You will be working collaboratively with C-suite and senior stakeholders.
Key Responsibilities
- Sales Insight & Reporting: Deliver Power BI dashboards and sales potential reporting, providing clear visibility of revenue, margin, pipeline, and customer performance.
- Territory & Market Analysis: Analyse and map market variation and customer performance by territory to identify opportunity, gaps, and optimise coverage.
- Performance Management: Maintain performance ledgers, highlighting risks, gaps, and opportunities to drive daily and weekly sales actions.
- Opportunity Identification: Work with Sales Directors to surface actionable insights that improve conversion, growth, and customer engagement.
- Data & KPI Design: Define and standardise KPIs, ensuring insights are clear, consistent, and commercially relevant.
- Data Quality & Lead Generation: Lead customer data cleansing and develop integrated lead generation processes to improve pipeline quality.
- Cross-Functional Collaboration: Partner with MI/BI, Data, Finance, and Strategy teams to align data, reporting, and insight.
- Delivery & Governance: Oversee dashboard development, data models, and reporting standards to ensure quality and consistency.
- Adoption & Enablement: Drive dashboard adoption and embed a data-led performance culture across sales teams.
- Sales potential and forecasting reports
- Territory and market performance analysis
- Weekly “focus” insight outputs
- Performance ledgers (gap and opportunity tracking)
- Lead generation and segmentation frameworks
Key Skills & Experience
- Strong experience in Power BI and data visualisation tools
- Proven ability to translate data into commercial insight
- Experience working with sales, CRM, and financial data
- Strong stakeholder management across senior commercial functions
- Experience in data quality improvement and governance
- Analytical mindset with strong problem‑solving capability
Key Relationships
- MI/BI and Data teams
- Finance and Strategy
Success Measures
- Increased adoption and usage of sales dashboards
- Improved visibility of territory and customer performance
- Measurable uplift in sales performance (revenue, margin, conversion)
- Reduction in data quality issues
- Clear identification and conversion of sales opportunities
- Enhanced understanding of market and territory variations
- What’s in it for you?
- Hybrid Working – 4 days at our Binley, Coventry office and 1 day WFH.
- Discretionary bonus
- Retirement savings plan
- Life assurance
- Enhanced maternity/paternity/adoption leave for anyone expecting or adopting a child
- A wide range of voluntary benefits including holiday buying, discounted gym membership, car salary sacrifice scheme, Cycle2Work, Benenden Healthcare and more.
- Access to a wealth of health and wellbeing services including access to online GP appointments and mental health support.
- WorkPerks – A platform home to hundreds of all your favourite high street and online discounts via the provider Reward Gateway.
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