Sales Executive – Golf Retail Specialist

Company: Aspire
Apply for the Sales Executive – Golf Retail Specialist
Location: Biggleswade
Job Description:

Sales Executive – Golf Retail Specialist

Location: BiggleswadeCompany: AF GolfJob Type: Full Time

About AF Golf

AF Golf is a specialist golf retailer focused on providing an exceptional customer experience for golfers of all abilities. We pride ourselves on offering honest advice, expert product knowledge and a relaxed, welcoming environment where customers can take their time finding the right equipment for their game.

We are now looking for a passionate and personable Sales Executive to join our team in Biggleswade.

This is not a high-pressure sales environment. We are looking for someone who genuinely enjoys golf, enjoys speaking to people and can guide customers through the buying journey in a consultative and professional manner.

The Role

As a Sales Executive, you will act as a golf equipment specialist, helping customers choose the right clubs, apparel and accessories for their game.

You will spend time with customers on the shop floor, understand their needs, walk them through products and fittings, and deliver an outstanding retail experience from start to finish.

This role would suit someone who:

  • Has a genuine passion for golf
  • Enjoys building relationships with customers
  • Understands golf equipment and brands
  • Prefers consultative selling rather than aggressive sales tactics
  • Takes pride in providing excellent customer service

Responsibilities

  • Welcome and assist customers in-store
  • Provide expert advice on golf equipment, apparel and accessories
  • Guide customers through fittings and product selections
  • Build rapport and long-term customer relationships
  • Maintain high standards across the showroom and retail environment
  • Support stock management and merchandising
  • Stay up to date with new products and golf technology
  • Deliver a premium customer experience at all times

Requirements

  • Passion for golf is essential
  • Previous retail or sales experience is preferredStrong communication and interpersonal skills
  • Friendly, professional and approachable manner
  • Ability to build trust with customers
  • Good understanding of golf equipment and brands preferred
  • Team player with a positive attitude

What We Offer

  • Relaxed and supportive working environment
  • Opportunity to work within the golf industry
  • Staff discounts
  • Training and product development opportunities
  • Competitive salary package
  • The chance to work with golfers every day in a specialist environment

If you are passionate about golf and enjoy helping people improve their game through the right equipment and advice, we would love to hear from you.

We Are Aspire Ltd are a Disability Confident Committed employer

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Posted: June 2nd, 2026