Coach is a global fashion house founded in New York in 1941 and part of the Tapestry portfolio. Our goal is to create a culture that is equitable, inclusive, and diverse.
The Sales Associate is the front‑line ambassador of the Coach brand. You will deliver an elevated, personalized shopping experience, meet personal and store sales goals, and support daily store operations. The role blends luxury retail service, omni‑channel selling, and team collaboration to drive brand loyalty and revenue.
Key Responsibilities
- Represent Coach as a brand ambassador, adhering to the Coach Guide to Style and Service standards.
- Build lasting client relationships through personalized styling, product expertise, and fashion advice.
- Drive sales through cross‑selling, upselling, and tailored recommendations.
- Utilize mobile POS, clienteling tools, and social selling platforms (including short‑form video) to capture data and encourage repeat purchases.
- Develop and execute personal sales plans; meet or exceed individual and team KPIs.
- Source new customers, maintain relationships, and follow up to close sales.
- Maintain high energy on the floor, manage multiple customers, and adapt selling techniques to business needs.
- Complete daily operational tasks (cash wrap, inventory processing, replenishment, visual merchandising) while maintaining service standards.
- Keep sales floor and stockroom clean, organized, and stocked; follow retail policies, POS, and asset protection procedures.
- Process transactions efficiently (purchases, returns, exchanges, online pickups).
- Support inventory cycles: receive shipments, stock shelves, and manage product movement.
- Assist teammates in functional areas as required.
- Foster a collaborative, trust‑based environment; encourage team performance.
- Participate in brand initiatives, training programs, and inclusion activities.
- Welcome feedback, adapt behaviors, and maintain a calm, professional demeanor.
Required Qualifications
- 1+ years of sales experience (luxury retail preferred); knowledge of fashion trends and competitors.
- Experience with POS operation, basic computer proficiency (iPad/laptop, Mobile POS), walkie‑talkie use, and reading price/release sheets.
- Strong English proficiency.
- Ability to work in a fast‑paced environment.
- Luxury retail background, social media savvy, experience with live‑stream shopping or video demos, clienteling and data acquisition skills (preferred).
- Strong English language proficiency for EU markets.
Schedule
Ability to work a flexible schedule to meet business needs—including nights, weekends, peak busy season, public holidays, and high‑traffic retail days.
What Coach can offer you
- An inclusive, innovative, and fun working environment
- Internal mobility and career progression
- 1 paid volunteering day per year and opportunities to volunteer with global projects
- Learning & development opportunities with our Ambassador Programme
- Regular social events
- Equity, inclusion, & diversity initiatives, including employee resource groups and regional inclusion councils
- Attractive employee discount
- Compelling incentive programme
Tapestry is an equal‑opportunity and affirmative action employer. All employment decisions are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetics, race, color, creed, religion, ethnicity, national origin, citizenship, disability, marital status, military status, pregnancy, or any other legally protected basis prohibited by applicable law.
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