Barchester’s marketing team has an exciting opportunity for a dynamic Senior Marketing Executive to join our fast-paced Brand team. As the Senior Marketing Executive, you are a key member of the Brand team led by the Head of Brand Marketing. You report into the Campaign Manager, you will be responsible for implementing campaigns across a mix of offline channels to attract the private pay market. You will have a commercial focus and the ability to manage and analyse data to drive decision making. Effective communication with a range of internal and external stakeholders will be essential to drive engagement. As a member of the support team, customer service skills are valued to deliver a high standard of communication with our operational colleagues.
Hybrid working, with one day in the office day a week located in Finsbury Square, London
NEED TO DO:
Implement campaigns across a mix of offline channels that best reach our target demographic to drive private pay enquiries for homes with high vacancies and those going through a refurbishment
Engage with external agencies and work cross-functionally with internal stakeholders to ensure all elements of campaigns are implemented effectively and in good time
Engage with the Operational team to agree the homes that need support, and keep them informed of home/channel performance
Manage inboxes and provide a great customer service for requests and queries from homes in relation to campaigns, targeting and new local opportunities
Manage reporting tools and populate with latest campaign/home level data to analyse performance and drive decision making
Manage media tracking routes including trackable numbers and URLs ensuring all are working effectively, and report on performance per month/campaign
Budget management ensuring all invoices processed on time, and highlight areas of underspend or risk
Provide ad hoc support to the Campaign Marketing and Head of Brand Marketing as required
Manage multiple projects and priorities efficiently in a dynamic environment with high demands
NEED TO HAVE:
Demonstrate success in driving revenue growth through offline and broadcast media channels Experience managing and briefing agencies A minimum of 5 years marketing experience
Proficient in Excel, Google Analytics A proactive, organised approach and a passion for delivering great work
REWARDS PACKAGE: Access to a range of retail and leisure discounts Access to a range of wellbeing support and Best Doctors Service Opportunity to develop within a hugely supportive team
Barchester have proudly been awarded a two-star outstanding rating by Best Companies, ranked 11th in the top 20 Best Health & Social Care Companies to work for and 14th in the Top 25 Best Big Companies to Work For in the UK. If you are looking to develop a career with an employer that is supportive and offers progression opportunities, Barchester is an empowering and rewarding place to be.
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