Media Planning

Responsibilities

1. Media Strategy Formulation: develop comprehensive media plans by analyzing market trends and aligning with corporate objectives; design budget frameworks balancing brand‑building and sales conversion goals to enhance marketing precision and business growth.
2. Cross‑Channel Media Integration: curate and synchronize digital and traditional media resources; create integrated marketing approaches tailored to campaigns while exploring innovative formats and partnerships to maximize resource impact.
3. Influencer Collaboration Management: identify and partner with KOLs/KOCs through targeted selection aligned with campaign goals; manage end‑to‑end partnerships from strategy to execution, expanding networks to achieve performance targets.
4. Ad Placement & Optimization: implement tracking systems to monitor reach, engagement, and conversion metrics; conduct data‑driven optimizations for cost‑efficiency and develop improvement plans to elevate media performance.
5. Innovation & Continuous Improvement: research industry trends to innovate partnership models and strategies; refine processes and skills through learning initiatives to drive personal and business growth.

About JD.com

JD.com (NASDAQ: JD and HKEX: 9618), also known as JINGDONG, is a leading supply chain‑based technology and service provider. The company is dedicated to building a digitally intelligent, cross‑border supply chain and global retail infrastructure, serving customers worldwide.

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