Digital Marketing Specialist

Senior Digital Marketing Executive

Hybrid working – 2 days in the office, Huddersfield

Joining a mid-size marketing team within a growing business, this role takes ownership of Digital Marketing activity, with a focus upon:

• 2 Company websites, including a re-launch
• User experience, SEO, performance metrics
• Digital marketing campaigns
• CRM integration for lead conversion & generation, analytics

Responsible for:

• Digital marketing strategy – including websites, SEO, digital campaigns, lead generation
• Running, maintaining and improving the digital marketing activities
• Large-scope project work – supporting a website re-launch
• Monitoring integrated digital marketing analytics across all websites, providing insights and recommendation to ensure optimised activity and user engagement
• Management of company-wide integration of CRM for lead retrieval
• Scope and review relevant KPIs throughout campaigns and projects
• Play an active part in generation of ideas
• Manage and create content where appropriate

Skills & experience required:

• At least 5 years’ in a marketing role
• 3 years’ digital marketing experience
• Experience in web marketing and digital analytics
• Pro-active work style

This is a senior-level role within the organisation with decision-making and idea generation responsibilities.

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