Marketing Analyst

Urgent hiring for “Paid Search Optimization Specialist”

Industry: Media, Entertainment & Streaming Services

Our client is seeking a Paid Search Optimization Specialist to manage and optimize paid search campaigns focused on driving subscriber growth and improving campaign performance across digital advertising platforms.

Key Responsibilities:

• Develop, execute, and optimize Paid Search campaigns to achieve acquisition goals.
• Monitor campaign performance and implement data-driven improvements.
• Analyze campaign results, attribution, and conversion tracking metrics.
• Collaborate with internal marketing and media teams on strategy, targeting, and budget allocation.
• Identify opportunities for automation, testing, and process improvements.
• Stay updated on industry trends, platform updates, and emerging advertising technologies.
• Build strong relationships with internal stakeholders and external media partners.
• Manage bid-based advertising across platforms such as Google Ads, Microsoft/Bing Ads, and Apple Search Ads.

Required Skills & Experience:

• 2+ years of hands-on Paid Search experience.
• Strong understanding of conversion tracking, attribution, and campaign optimization.
• Experience with app campaigns and mobile attribution platforms is advantageous.
• Strong analytical, reporting, and communication skills.
• Proficiency in Excel/Google Sheets and digital advertising platforms.
• Ability to manage multiple priorities in a fast-paced environment.

If you are interested kindly share your updated CV on manjusha.kumaran@empresaria.com

Let’s connect to discuss more.

…