Brand Management

Brand Manager Job Responsibilities

• Help us solidify our branding
• Help us to make sure our branding is consistent across all channels
• Is the brand champion and expert while ensuring brand integrity in all respects
• Plans, implements, and executes successful consumer and trade marketing programs (including brand strategic planning, market positioning, pricing, promotion, advertising)
• Contributes to annual brand planning process
• Sets brand planning calendar, coordinates cross-functional activities and planning processes, manages timelines, and ensures timely completion of all deliverables
• Leads the development of strategies and objectives for building and executing year-round brand engagement through partnerships, social media, fan conventions, and other marketing vehicles
• Utilizes category and consumer insights to identify growth opportunities and drive innovation in product development as well as marketing initiatives
• Provides reporting to allow proper measurement of marketing activities and strategic recommendations based on analysis of ongoing trade and consumer promotion programs

Brand Manager Qualifications

• Consumer communication strategy, planning and execution
• Strategic Thinking
• Written and Oral Presentations Skills
• Cross-functional project leadership
• Business analysis
• Consumer insights
• Creative development

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