About the Role
Fivetran’s mission is to make access to data as simple and reliable as electricity. As a Pricing Product Marketing Manager, you will translate the firm’s pricing and monetization strategy into go-to-market execution, customer-facing value narratives, and internal enablement. You will partner closely with Product, Sales, Marketing, Enablement, Legal, and Leadership on pricing launches, market perception research, and value communication across the buyer journey.
What You’ll Do
- Lead pricing and monetization go-to-market execution: partner with Product, Legal, and leadership to support the rollout of pricing and packaging changes across new products, features, and platform capabilities; build launch plans, messaging, internal communications, and GTM enablement materials that ensure pricing changes are clearly understood internally and externally; help drive cross-functional alignment across Sales, Marketing, and Enablement; support pricing experiments and evaluate customer response to different monetization approaches.
- Own pricing and value messaging: develop differentiated, value-based messaging for Fivetran’s pricing and platform value; translate pricing into clear, customer-relevant narratives that connect product investment to business outcomes; tailor messaging by persona, segment, and stage of the buyer journey, from awareness through evaluation, purchase, and expansion; improve how Fivetran communicates price, value, and return on investment in the market.
- Improve value and pricing sentiment: identify the drivers of pricing perception in the market and recommend ways to improve customer understanding and confidence; partner with Demand Generation, Content, and campaigns teams to activate stronger value messaging across key channels like AEO/SEO; support the development of customer stories, benchmark content, sales narratives, and market-facing assets that reinforce Fivetran’s value.
- Drive research and insight generation: conduct ongoing research into customer perception, willingness to pay, buying behavior, and competitive pricing narratives in partnership with product and the Office of Research; gather and synthesize insights from win/loss analysis, seller feedback, customer calls, analyst conversations, usage trends, deal data, and billing data; formulate clear recommendations to improve messaging, launches, and monetization outcomes.
- Enable internal teams: serve as a go-to resource for pricing and value communication across GTM teams; equip Sales and customer-facing teams with the messaging, talk tracks, decks, FAQs, and objection-handling materials they need to sell value effectively; design, build, and deliver content and materials to support Sales and Marketing teams; increase internal clarity and confidence around how pricing works, why it exists, and how to discuss it with customers.
Skills We’re Looking For
- 4–7 years of experience in product marketing, product strategy, product management, monetization, sales strategy, or a related go-to-market role at a B2B SaaS company.
- Experience supporting pricing, packaging, monetization, or value messaging initiatives in a cross-functional environment.
- Strong product marketing fundamentals, including positioning, messaging, launches, enablement, and market research.
- Ability to translate complex pricing concepts into simple, credible, customer-facing narratives.
- Strong understanding of enterprise and commercial sales motions, including how pricing conversations show up across new business and expansion.
- Experience partnering closely with Product, Sales, Marketing, Enablement, Analytics, and executive stakeholders.
- Strong analytical skills and comfort using qualitative and quantitative inputs to inform recommendations.
- Excellent written and verbal communication skills.
- Strong project management skills and the ability to drive clarity across multiple stakeholders and workstreams.
- Familiarity with the modern data ecosystem, including data integration, cloud data warehouses, data lakes, analytics, and AI-driven use cases, is a plus.
Perks and Benefits
- 100% employer-paid medical insurance
- Generous paid time-off policy (PTO), plus paid sick time, inclusive parental leave policy, holidays, and volunteer days off
- RSU stock grants*
- Professional development and training opportunities
- Company virtual happy hours, free food, and fun team-building activities
- Monthly cell phone stipend
- Access to an innovative mental-health support platform that offers personalized care and resources in areas such as therapy, coaching, and self-guided mindfulness exercises for all covered employees and their covered dependents.
*May vary by country and worker type – please reach out to your recruiter for more information.
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We are committed to ensuring that all candidates have an equal opportunity to participate in our interview process. If you require accommodations at any stage of the process due to a disability, medical condition, or any other circumstance, please don’t hesitate to submit your request by filling out this form. We will work with you to provide reasonable accommodations to facilitate your participation and ensure a fair and accessible interview experience. Your request and any information provided will be kept confidential and will not impact your candidacy. We look forward to hearing from you and accommodating your needs to the best of our ability.
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